Marketing Strategies: Consumer Behavior & Market Analysis
Classified in Economy
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Approaches to Business Market
Production Orientation: Industrial Revolution
Characterized by the principle that all produced goods are sold. This approach prevailed during the Industrial Revolution, where new products were readily sold.
Product Orientation: Since the First Half of the Nineteenth Century
The focus shifted to producing goods with a certain degree of quality, assuming they would sell at an acceptable price.
Sales Orientation: Economic Growth Since the Second Half of the Nineteenth Century
A strong sales network was seen as the solution to output production in a competitive environment.
Marketing Orientation
Achieving long-term goals. Marketing is often used synonymously with advertising, sales, and market research. It can have negative... Continue reading "Marketing Strategies: Consumer Behavior & Market Analysis" »