Employee & Investor Relations: A Guide to Effective Communication
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UNIT 4: Employee Relations
1. The Role of Employee Relations
A strong communication policy in employee relations helps to:
- Improve organizational culture and understanding of the organization's goals.
- Keep employees informed about goals, activities, and challenges.
- Encourage employee input, information sharing, and feedback.
- Communicate important events and decisions quickly.
- Establish a positive and productive work culture.
2. Organizational Change
Effective employee communication is crucial during organizational change. PR professionals can:
- Lead employees through dialogue and address concerns.
- Help management simplify complex initiatives for better employee understanding and support.
3. Employee Relations Tools
- House Magazines: Periodicals fostering