Business Essentials: Culture, Marketing, and Taxes
Classified in Economy
Written on in English with a size of 3.49 KB
Corporate Culture
Corporate culture identifies how a company behaves and adapts to change. It's a style of thinking, living, and acting, projecting the corporate image externally.
Corporate image is how a company is perceived. Through this, users recognize the image, the products, and the company's character and values. It's the image personality pattern. This image includes:
- Logo
- Style Guide
- Design and Decoration
- Company Uniforms
Marketing
Marketing is the set of activities a company performs to satisfy consumer needs, always considering the financial aspect.
Market Study
A market study is a research process to obtain informed data about factors that affect the company. These variables are:
- Controllable non-competition environment (economic, political,