International Business Strategies: Exporting, Financing, and Entry Models
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Developing Export Strategy
Companies develop this strategy when customers in other countries request their goods.
Step 1: Identify a Potential Market
A company should conduct market research and analyze the results. Example: ART BRZ
Step 2: Match Needs to Abilities
Determine whether the company can meet the needs of the market. Example: Air conditioning
Step 3: Initiate Meetings
Build trust and develop a cooperative environment among all parties. Example: Arizona Companies
Step 4: Commit Resources
Allocate the company's human, financial, and physical resources to the project.
Export/Import Financing
1. Open Account
Export/Import financing where an exporter ships merchandise and later bills the importer for its value. Example: MGT briefcase
2. Advance Payment
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