Business Strategy: Niche Markets, Ethical Sourcing, and PLC Formation
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Business Operations and Strategic Decisions
3. Market Segmentation, Finance, and Ethics
3 (a) Defining a Niche Market
The term niche market refers to a small, specialized segment of a larger market, such as the case of catering to Indian ladies within the large Indian population of the city.
3 (b) Retailer Sourcing Decisions
Retailers may choose not to buy clothes directly from primary suppliers for several reasons:
- They may not require such large quantities of products.
- They might lack the necessary storage space to keep inventory.
- They may be unable to sell the entire volume purchased.
- They might not have established contacts in foreign countries where suppliers are located.
3 (c) Impact of Currency Appreciation (Country Z)
If the currency of Country... Continue reading "Business Strategy: Niche Markets, Ethical Sourcing, and PLC Formation" »