Understanding Key Marketing Concepts: From SMART Objectives to the Marketing Mix
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SMART Objectives
SMART objectives: Specific, Measurable, Achievable, Relevant, Time-bound
Aims vs. Objectives
Difference between aims and objectives: Aims are general statements concerning the overall goals, ends, or intentions of teaching. Objectives are the individual stages that learners must achieve to reach these goals.
AIDA
AIDA: Attention, Interest, Desire, Action. The objective is close to the sale.
Marketing Mix
Marketing mix: 4 aspects to be considered in the market: product, price, distribution, and promotion.
KPIs
KPIs: Numbers related to the objectives set within our strategy or annual marketing plan.
The Boston Matrix
The Boston Matrix: Relationship with the commission and the growth of the market.