Primary Research Methods: A Comprehensive Guide for Marketers
Classified in Economy
Written at on English with a size of 2.33 KB.
Types of Primary Research Methods
Questionnaires
A questionnaire is a set of questions used to collect data for market research.
Advantages:
- Detailed qualitative information can be gathered.
- Customer opinions can be obtained.
- They can be carried out online.
- Vouchers can be offered to encourage participation.
Disadvantages:
- Inaccurate answers may result from poorly designed questions.
- Can be time-consuming and expensive.
- Collating and analyzing answers is time-consuming.
Online Surveys
Online surveys require the target sample to answer questions over the internet.
Advantages:
- Quicker response times.
- Cheaper than interviews or postal questionnaires.
- Easy for participants to complete.
- Data can be quickly analyzed using IT tools.
Disadvantages:
- Lack of an interviewer