Market Research: Primary, Secondary & Product Life Cycle
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Market Research: Primary and Secondary
What is market research?
Market research is the process of gathering, analyzing, and producing data relevant to the marketing process, such as the size of the market, key market trends, or characteristics of customers. Market research can identify the reasons for buying a product and customers’ wants. It provides a manager with information for effective decision-making. The objective of market research is to meet consumers’ needs more effectively.
Primary and Secondary Market Research
Primary market research gathers data for the first time for a specific purpose and is conducted face to face with customers. It can be tailored precisely to your own needs but can be expensive and time-consuming. Mistakes... Continue reading "Market Research: Primary, Secondary & Product Life Cycle" »