Notes, summaries, assignments, exams, and problems for Economy

International Marketing

Key Concepts

Market Potential

The total number of units of a product that could be sold by all companies in a specific international market.

Sales Potential

The percentage of market potential a specific company expects to sell in a specific international market.

Market Types

Industrial Market

Companies purchasing equipment and machinery.

Consumer Market

Represents over 50% of GDP in developed countries.

Government Market

Similar to industrial markets, but focused on major projects.

Marketing Strategies

Marketing Research

Collects information at a specific time to aid marketers' decisions.

Standardization

Using the same marketing strategies internationally as domestically.

Adaptation

Using different marketing strategies internationally... Continue reading "International Marketing and Production Strategies" »

Understanding Commerce

General Characteristics

Commerce includes all economic activities intended to connect producers and consumers through the buying and selling of goods and services.

Some characteristic features of commerce today include:

• It is governed by the principles of supply and demand.
• In terms of location, it is physically concentrated primarily in urban environments. It is also closely related to and dependent on transport and communications networks.
• Countries are becoming increasingly interdependent. Multinational companies are also increasingly important in international trade.
• In developed economies, the growth of commerce is based on consumption by consumers, inhabitants, and companies, and the significant production of goods and

Nike and Corporate Social Responsibility

Nike came under fire from critics who alleged: corporate social responsibility.

Nokia's Reversal of Fortune

Nokia's reversal of fortune at the hands of Apple and Google TRUE

IKEA's CSR Initiatives

One of the Corporate Social Responsibility (CSR) initiatives by IKEA's primary carpet T

Forces Restraining Global Business

One of the forces restraining the growth of global business. TRUE

Potential Drawbacks of Regional Cost

One of the potential drawbacks of a regional cost can be prohibitive.

Global Success and Competencies

Organizations in order to be globally successful must be competencies.

Primary and Secondary Stakeholders

Primary stakeholders include all of the following except: media.

Secondary shareholders include... Continue reading "Global Business and Corporate Social Responsibility" »

Compensation

Rewards earned by employees in return for their labor

Direct Financial Compensation

Consisting of pay received in the form of wages, salaries, bonuses, and commissions provided at regular and consistent intervals

Indirect Financial Compensation

Including all financial rewards that are not included in direct compensation and understood to form part of the social contract between the employer and employee such as benefits, leaves, retirement plans, education, and employee services

Equity Theory

States that a person’s motivation is in proportion to the perceived fairness of the rewards he or she receives for the amount of effort he or she exerts, and that this is also compared with what others receive. According to the theory, individuals

The Market

Producer and Consumer Markets

The market is the space where sellers and buyers meet to achieve their objectives. In consumer markets, the consumer buys the product for consumption. However, when products are sold for use in the production process, this is known as a producer market.

Market Segmentation, Targeting, and Positioning

Definition of Segmentation

Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently and effectively.

Segmentation Methods

A market segment is a group with similar needs and wants. There are various ways in which a market may be segmented, including:

• Geographic Segmentation: This focuses on the impact of factors such as the location of customers

advertising does more harm than good.

Chapter 1 & Chapter 2

◦The production possibilities curve shows the maximum quantity of goods and services that can be produced when the existing resources are used fully and efficiently.

Chapter 3

Demand Curve/ Supply Curve

1. Movement along the curve (Change of Quantity Demanded/ Quantity Supplied): Price of this product (Demand Law / Supply Law)

• Demand is the amount of a product that people are willing and able to purchase at each possible price during a given period of time.
• The quantity demanded is the amount of a product that people are willing and able to purchase at one, specific price.

Law of Demand

As price of a good rises, consumers buy less. As price of a good falls, consumers buy more. Depicts the inverse quantity-price relationship... Continue reading "Understanding Demand and Supply in Economics" »

Question 2 Analysis

(a)(i) Calculating Average Cost

Total costs = €1300

No. of kilos = 130

Average cost per kilo = €1300/130 = €10

(a)(ii) Calculating Profit

Total Revenue (TR)= 130 x €30 = €3900

Total Cost (TC) = €1300

Profit (TP or P)= €3900 -€1300 = €2600

(a)(iii) Identifying Variable Costs

B Variable costs

(a)(iv) Explaining Variable Costs

Variable costs change as production changes. For example, more sugar is needed as more sweets are produced.

(a)(v) Calculating Fixed Costs

Fixed costs = rent + insurance = €500 + €50 = €550

(a)(vi) Explaining Fixed Costs

Variable costs vary with output, so when output is zero, no variable costs are incurred.

(a)(vii) Limitations to Firm Growth

Lack of finance is the most important limitation to... Continue reading "Cost Analysis, Market Structures, and Business Growth in the Confectionery Industry" »