Industrial Marketing Essentials: Products, Channels, Sales
Classified in Economy
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Raw Materials and Services Defined
- Raw materials are basic products.
- Services refer to technical support.
Understanding Industrial Products
An industrial product is defined as the combination of tangible and intangible aspects.
Industrial Product Development Process
The process to develop new industrial products includes:
- Idea Generation
- Idea Screening
- Concept Development and Testing
- Business Analysis
- Product Development
- Market Testing
- Commercialization
Distribution Channel Decisions
A distribution channel decision consists of determining the type and number of middlemen.
- In the cardboard case, it was suggested to combine all distribution channels.
- Distribution channels in industrial markets should be responsible for selling and promoting the products.
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