Market Analysis: Current, Potential, and Objective Markets
Classified in Economy
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Unit 2
1. Market Types: Understanding the Differences
Differences between the current market, potential market, objective market, and product-market.
- Current market: The demand for a specific product.
- Potential market: The maximum number of potential buyers.
- Objective market: The market a company targets with its products.
- Product market: Products regarded as substitutes.
2. Types of Markets Based on Competition
Types of markets according to the number of competitors.
- a) Monopoly
- b) Oligopoly
- c) Monopolistic Competition
- d) Perfect Competition
3. What is a Franchise?
What is a franchise? (Que es una franquicia?) A franchise is a contractual relationship that covers a wide range of service provisions, goods supply, leasing of a commercial name or brand on... Continue reading "Market Analysis: Current, Potential, and Objective Markets" »