Notes, summaries, assignments, exams, and problems for Economy

Shifts toward the connected customer, from

Exclusive to inclusive à (innovation and diversity, mass markets, social media as a redefinition of how people interact)

Vertical to horizontal

à open innovation, ecosystem business, branding (value…)

Individual to social

à most personal purchase decisions will be social decisions, lack of control over marketing communication, high impact of community generated content

ATTRIBUTION MODELLING

1. Method to determine the value of different channels on marketing efforts.
2. Allows to map which channels provide the most benefit to a marketing campaign.
3. Way in which marketers assess the value or ROI of the channels that connect them to potential customers.

Goal:

• Map effects and value of a campaign’s components

Measure:... Continue reading "Shifting to the Connected Customer: Trends and Strategies" »

The Company Beta (β)

β = Cov(R_i, R_M) / Var(R_M)

Problems of Beta:

1. Betas may vary over time.
2. The sample size may be inadequate.
3. Betas are influenced by changing financial leverage and business risk.

Solutions:

1. Problems 1 and 2 can be moderated by more sophisticated statistical techniques.
2. Problem 3 can be lessened by adjusting for changes in business and financial risk.
3. Look at average beta estimates of several comparable firms in the industry.

Stability of Beta

Most analysts argue that betas are generally stable for firms remaining in the same industry, but they can change due to:

• Changes in product line
• Changes in technology
• Deregulation
• Changes in financial leverage

Using an Industry Beta

It is frequently argued that one can better estimate a firm's beta... Continue reading "Understanding Beta in Finance: Calculation, Stability, and Determinants" »

• Financial System & Economic Development: Demand for financial services comes from activities of non-financial firms (real sector). Monetary policy in development: regulate economic activity and inflation, increase supply of money leads to an increase in loanable funds, more investments, and decrease in interest rates.
• Why is development different? Highly organized, economically interdependent, and efficient functioning (spatially fragmented) money and credit markets. Consistency and uniformity in interest rates across different sectors and regions.
• Constrained by the openness of their economies. (Pegging of currencies to USD + have to trade in well-accepted currency) (impossible trilemma of free capital flow/fixed exchange rates/sovereign

Utopia sets Ethical Objectives to:

to enhance the brand's image/reputation

to build brand preference and loyalty

to avoid legal problems

to reduce the risk of negative publicity

to motivate employees

to increase profits

overall customer satisfaction.

Utopia Implements Corporate Social Responsibility Strategies

to act as a good corporate citizen. There are many benefits of CSR for Utopia:

• The image of the business and its products can be improved with a socially responsible approach. This could become an advantage, attracting new customers and loyalty from existing customers

• attracting the best motivated employees as many workers will prefer to work for and be associated with socially aware business

• socially irresponsible behavior by Utopia could lead to

Mentoring: Development & Benefits

• It is a developmentally oriented relationship between senior and junior colleagues or peers. Mentoring relationships can occur at all levels and in all areas of an organization.
• Key activities include: advising, role modeling, sharing contacts, and giving general support.
• Effective mentoring can significantly improve outcomes such as:
  • Performance levels
  • Promotion rates
  • Upward mobility
  • Income
  • Job satisfaction

Employee Coaching: Goals & Productivity

• Employee coaching consists of ongoing, sometimes spontaneous, meetings between managers and their employees to discuss the employee’s career goals and development.
• Working with employees to chart and implement their career goals enhances productivity and can spur a

Peppers and Rogers described different steps that are involved in evaluation.

PepsiCo experienced great success in Latin America with its leverage; experience gained in one country can be used in another country.

Product placement has reached the world of live: viewers are being marketed to subliminally without their consent.

Promotions designed to increase product availability in distribution include trade sales promotions.

Red Bull has been involved in Music Academy relationship marketing, which is crucial for brand engagement.

Social couponing is one of the hottest online sales promotion trends, especially with platforms like Groupons.

Some advertisers acknowledge that, in Brazil, the market dynamics are unique.

Spoexa, a food-marketing company,... Continue reading "Understanding Marketing Strategies and Trends in 2023" »

Big Five Personality Dimensions (Vecchio, 2003)

1. Need for Achievement (importance of parental influences)
2. Need for Autonomy
3. Locus of Control: Internal (control of own destiny)/ External (others control my destiny)
4. Risk Taking Propensity
5. Entrepreneurial Self Efficacy (ESE)

PHASE 1: Start Up

Pitfalls

1. The owner works for free.
2. Less attention to financial aspects.
3. Everybody feels responsible, no one is responsible.
4. Too much excitement. Down to earth!

Skills

1. Accounting skills
2. Leadership skills
3. Capability to slow down

PHASE 2: Steadying the Ship

Pitfalls

1. Less attention for management of the company.
2. Conflicts among managers and departments.
3. Working in the company instead of working at the company.

Skills

1. Managerial skills
2. Able to analyze changes in the business environment

PHASE

Limitations of GDP Calculation

Gross Domestic Product (GDP) calculations face several inherent limitations:

• Excludes non-market activities (e.g., domestic activities, housewives' labor, subsistence production, black market).
• Does not include depreciation of capital.
• Some market activities are included as an estimation instead of their real contribution to production (e.g., health services, police).
• Includes all production independent of its use, utility, or improvement of social welfare (i.e., defense spending).
• Does not account for negative effects like the loss of national patrimony or wealth (e.g., loss of fertile land or forests).

Free Float Exchange Rate System Analysis

A free float exchange rate system offers distinct advantages and disadvantages:... Continue reading "Economic Models, Exchange Rates, and Population Dynamics" »