Global Market Entry Strategies: Licensing, FDI, and Alliances
Classified in Economy
Written on in
English with a size of 4.92 KB
Global Market Entry Strategies and Alliances
Market Entry Modes: Definitions and Characteristics
- Licensing: Represents a market entry strategy whereby a company grants rights to a foreign partner.
- Franchising: A variation of licensing.
- Fact Check: Franchising is another variation of licensing. (T)
- Fact Check: Franchising in a global context. (T)
- Fact Check: Franchising is a variation of [X]. (F)
- Foreign Direct Investment (FDI): Honda's investment of $550 million in building a plant is an example of FDI. (T)
- Contract Manufacturing: Companies that use contract manufacturing may require a considerable commitment of management resources.
Licensing Strategy and Advantages
- Licensing is a contractual agreement. (T)
- Licensing as a market entry mode has several