Achieving and Maintaining Business Success: Cost Leadership Strategies
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Sustaining a Competitive Advantage
A competitive advantage must not only be created but also sustained over time. Sustaining a competitive advantage depends on several factors:
- Barriers to Imitation: Obstacles that prevent competitors from reproducing a competitive advantage. Examples include protected knowledge (patents, brands, etc.) and accumulated experience.
- Competitor's Ability to Imitate: The ease with which rivals can replicate a competitor's advantage.
- Industry Dynamism: As an industry undergoes more changes, competitive advantages tend to become more transitory.
Generic Competitive Strategies
The primary generic competitive strategies are Cost Leadership and Differentiation Strategy.
Cost Leadership Strategy
A company achieves a cost advantage... Continue reading "Achieving and Maintaining Business Success: Cost Leadership Strategies" »