Notes, summaries, assignments, exams, and problems for Economy

Key Business and Marketing Terms

Marketing Mix

The four key decisions that must be taken in the effective marketing of a product.

Random Sampling

Every member of the target population has an equal chance of being selected.

Stratified Sampling

This draws a sample from a specified sub-group or segment of the population and uses random sampling to select an appropriate number from each stratum.

Quota Sampling

When the population has been stratified and the interviewer selects an appropriate number of respondents from each stratum.

Cluster Sampling

Using one or a number of specific groups to draw samples from and not selecting from the whole population.

Stakeholders

People or groups who can be affected by and therefore have an interest in any action by an... Continue reading "Key Business & Marketing Terms: Definitions & Concepts" »

Understanding Tourism Systems

Elements of Leiper's Tourism System

Tourist: The human element, individuals on tourist trips.

Traveler Generating Region (TGR): The origin of tourist trips, where they begin and typically end.

Tourism Destination Region (TDR): The location where tourists engage in their main visiting activities.

Transit Routes: The paths tourists take between TGR and TDR, where their main traveling activity occurs.

Tourism Industry: A collection of organizations providing tourism-related services.

Tourism Demand

Three Major Concepts:

1. Effective Demand: The actual number of people participating in tourism.
2. Suppressed Demand: Individuals who desire to travel but are unable to due to various constraints.
3. No Demand: Those with no interest in traveling.

The double-entry system requires that each transaction must be recorded

in a journal and in a ledger.

first as a revenue and then as an expense.

in two sets of books.

in at least two different accounts. An accountant has debited an asset account for $1200 and credited a liability account for $500. What can be done to complete the recording of the transaction? Credit a different asset account for $700. Nothing further must be done. Debit a Stockholders' equity account for $700. Debit another asset account for $700. On January 14, Edamame Industries purchased supplies of $700 on account. The entry to record the purchase will include a debit to Supplies Expense and a credit to Accounts Receivable. a debit to Supplies and a credit to Cash. a debit to Accounts

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The Role of Institutions in Economic Growth

Conditions for Beneficial Institutions

Several conditions contribute to the emergence of institutions that foster economic growth:

• Political Checks and Balances: Institutions that limit the power of political actors, such as through a balance of power, encourage the development of sound economic institutions.
• Broad Distribution of Power: When political power is dispersed among a wider group with substantial investment opportunities, the likelihood of favorable economic institutions increases.
• Limited Rent Extraction: Restricting the ability of those in power to extract excessive rents from society discourages the establishment of institutions that facilitate exploitation.

North and Thomas's Perspective

According... Continue reading "Economic Growth and Institutions: A Comprehensive Analysis" »

Global Entry Strategies

1. Exporting

Low risk, low control

Producing goods in one country and selling them in another.

2. Franchising

Low-moderate risk, low-moderate control

A contractual agreement between the firm (the franchisor) and another firm or individual (the franchisee). Allows the franchisee to operate a business using the name and business format of the franchisor.

3. Strategic Alliance

Moderate risk, moderate control

Collaborative relationships between independent firms - they do not invest in one another.

4. Joint Venture

Moderate-high risk, moderate-high control

When a firm entering a new market pools its resources with those of a local firm to form a new company in which ownership, control, and profits are shared.

5. Direct Investment

High

Brand Awareness and Advertising Strategies

Brand Awareness: How present is your brand in the market? Is it recognized by the public?

Brand Image: What image do you project to your customers?

Brand Loyalty: Dedication to purchasing the same product or service repeatedly, now and in the future, from the same brand, regardless of a competitor's actions or changes in the environment.

Brand Stretching: When a company tries to launch products outside its core group. Example: Zara / Zara Home.

Announcement vs. Advertisement: An announcement is an act of announcing or giving notice, while an advertisement is a commercial solicitation designed to sell a commodity, service, or similar (marketing).

What Makes a Good Advertisement?

A good advertisement is:

• Clever
• Powerful
• Catchy
• Inspiring
• Uses

MANAGING INPUTS

Optimal production process: Right mix of input+Efficient procurement +Optimal usage = Firm operates on the cost function and not above it.

Transaction costs => Excess costs on the actual amount paid to the input supplier. Play a crucial role in determining optimal input procurement.

Include: Costs of searching for a supplier, Costs of negotiating, Other expenditures

Transaction costs à General in nature – Eg. Transportation costs

Specialized investment – an investment that cannot be recovered in another trading relationship.

Specialized investments increase transactions costs because they lead to: Costly bargaining, Underinvestment, Opportunism

Spending on machine to test some device.

Types of specialized investments: 1. Site... Continue reading "Optimal Input Procurement and Transaction Costs in Business" »

Business Name - A name or title under which a person or entity conducts a business.

Business Domain - A business's website address or URL on the internet that gives you an online identity or brand. It's a valuable part of your business identity and is an important marketing tool that can help customers find and identify with your business.

Trade Practices Legislation - The business owner must comply with trade practices legislation when establishing his or her business. The Competition & Consumer Act 2010 (Cwlth) is a federal law that specifies what business behavior is acceptable in relation to a wide range of issues.

Business Tax Compliance - A means by which governments finance their expenditure by imposing charges on citizens and corporate... Continue reading "Essential Business Compliance: Key Aspects for Success" »

1.2 Organization of the Single Supervisory Mechanism (SSM)

The SSM comprises the ECB and the National Competent Authorities of the participating Member States. The ECB is responsible for the effectiveness and consistency of its operations.

For the organization of the supervisory function, credit institutions have been classified as "significant" and "less significant". The criteria for this classification are based on the size of each institution, its economic importance, the volume of its operations, and whether it receives financial assistance. In Spain, many institutions are integrated into 12 groups classified as significant. Smaller-sized banks, saving banks, and rural saving banks have been classified as less significant.

The ECB supervises... Continue reading "Organization of the SSM and Banco de España" »