Notes, abstracts, papers, exams and problems of Economy

Management Control:

Process by which managers ensure that resources are obtained and used in the most efficient way to achieve goals. Defines strategy, organization MCS. Steps: Set goals, planning budgeting, measuring actual comparing, corrective.

Strategy:

Set of plans to achieve goals.

SWOT Analysis:

Analysis of the overall strategic possibilities of business and its environment. Purpose is to identify strategies that will create a firm-specific business model that will best align an organization's resources and capabilities with requirements of the environment.

BCG Matrix:

Aims to identify high-growth prospects by categorizing the company's products according to market growth and share.

Porter:

For developing an organization's strategy. It determines... Continue reading "Management Control Systems and Cost Analysis" »

Value Chain

Primary Activities

These activities relate directly to the physical creation, sale, maintenance, and support of a product or service.

• Inbound Logistics: All processes related to receiving, storing, and distributing inputs internally.
• Operations: Transformation activities that change inputs into outputs sold to customers. This is where operational systems create value.
• Outbound Logistics: Activities that deliver your product or service to your customer, including collection, storage, and distribution systems. These can be internal or external to your organization.
• Marketing and Sales: Processes used to persuade clients to purchase from you instead of competitors. The benefits you offer and how well you communicate them are sources of value.

4. Define each of the 4 P’s of marketing (the marketing mix). Provide an example of each.

Product: Creative value goods vs. services

Price: Capturing Value, money time and energy

Place: Delivering the value Proposition

Promotion: Communicating the Value proposition.

5. What is the definition of value?

The relationship of benefits to costs, what the consumer gets for what they give.

11. List and define the three macro strategies for developing customer value. What are characteristics of each strategy?

Operational Excellence: involves a firm's focus on efficient operations and excellent supply chain management. Good enough

Customer intimacy (excellence): involves a focus on retaining loyal customers and excellent customer service. Just right

Product... Continue reading "Marketing Mix and Customer Value: Definitions, Examples, and Strategies" »

Key Business and Marketing Terms

Marketing Mix

The four key decisions that must be taken in the effective marketing of a product.

Random Sampling

Every member of the target population has an equal chance of being selected.

Stratified Sampling

This draws a sample from a specified sub-group or segment of the population and uses random sampling to select an appropriate number from each stratum.

Quota Sampling

When the population has been stratified and the interviewer selects an appropriate number of respondents from each stratum.

Cluster Sampling

Using one or a number of specific groups to draw samples from and not selecting from the whole population.

Stakeholders

People or groups who can be affected by and therefore have an interest in any action by an... Continue reading "Key Business & Marketing Terms: Definitions & Concepts" »

Understanding Tourism Systems

Elements of Leiper's Tourism System

Tourist: The human element, individuals on tourist trips.

Traveler Generating Region (TGR): The origin of tourist trips, where they begin and typically end.

Tourism Destination Region (TDR): The location where tourists engage in their main visiting activities.

Transit Routes: The paths tourists take between TGR and TDR, where their main traveling activity occurs.

Tourism Industry: A collection of organizations providing tourism-related services.

Tourism Demand

Three Major Concepts:

1. Effective Demand: The actual number of people participating in tourism.
2. Suppressed Demand: Individuals who desire to travel but are unable to due to various constraints.
3. No Demand: Those with no interest in traveling.

The double-entry system requires that each transaction must be recorded

in a journal and in a ledger.

first as a revenue and then as an expense.

in two sets of books.

in at least two different accounts. An accountant has debited an asset account for $1200 and credited a liability account for $500. What can be done to complete the recording of the transaction? Credit a different asset account for $700. Nothing further must be done. Debit a Stockholders' equity account for $700. Debit another asset account for $700. On January 14, Edamame Industries purchased supplies of $700 on account. The entry to record the purchase will include a debit to Supplies Expense and a credit to Accounts Receivable. a debit to Supplies and a credit to Cash. a debit to Accounts

... Continue reading "Student-notes" »

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The Role of Institutions in Economic Growth

Conditions for Beneficial Institutions

Several conditions contribute to the emergence of institutions that foster economic growth:

• Political Checks and Balances: Institutions that limit the power of political actors, such as through a balance of power, encourage the development of sound economic institutions.
• Broad Distribution of Power: When political power is dispersed among a wider group with substantial investment opportunities, the likelihood of favorable economic institutions increases.
• Limited Rent Extraction: Restricting the ability of those in power to extract excessive rents from society discourages the establishment of institutions that facilitate exploitation.

North and Thomas's Perspective

According... Continue reading "Economic Growth and Institutions: A Comprehensive Analysis" »

Global Entry Strategies

1. Exporting

Low risk, low control

Producing goods in one country and selling them in another.

2. Franchising

Low-moderate risk, low-moderate control

A contractual agreement between the firm (the franchisor) and another firm or individual (the franchisee). Allows the franchisee to operate a business using the name and business format of the franchisor.

3. Strategic Alliance

Moderate risk, moderate control

Collaborative relationships between independent firms - they do not invest in one another.

4. Joint Venture

Moderate-high risk, moderate-high control

When a firm entering a new market pools its resources with those of a local firm to form a new company in which ownership, control, and profits are shared.

5. Direct Investment

High

Brand Awareness and Advertising Strategies

Brand Awareness: How present is your brand in the market? Is it recognized by the public?

Brand Image: What image do you project to your customers?

Brand Loyalty: Dedication to purchasing the same product or service repeatedly, now and in the future, from the same brand, regardless of a competitor's actions or changes in the environment.

Brand Stretching: When a company tries to launch products outside its core group. Example: Zara / Zara Home.

Announcement vs. Advertisement: An announcement is an act of announcing or giving notice, while an advertisement is a commercial solicitation designed to sell a commodity, service, or similar (marketing).

What Makes a Good Advertisement?

A good advertisement is:

• Clever
• Powerful
• Catchy
• Inspiring
• Uses