Notes, summaries, assignments, exams, and problems for Economy

Market Segmentation and the Buyer's Journey

Market Segmentation: A marketing technique that categorizes consumers into groups, called segments, based on their socioeconomic, cultural, psychological, geographic, or behavioral characteristics.

Buyer's Journey: The process a consumer goes through from initially becoming aware of a product or service to eventually making a purchase and potentially becoming a loyal customer. Key considerations include: Where, When, What, How Often, Why.

Product Essentials: Definition, Characteristics, and Types

A product is any material good, service, or idea that holds value for the consumer or user and is capable of satisfying a need.

Product Characteristics

• Quality: Refers to how the product is made and its inherent

Key Economic Indicators Explained

Gross Domestic Product (GDP)

GDP represents the market value of all officially recognized final goods and services produced within a country during a specific period.

GDP Per Capita

Calculated as GDP divided by the population (GDP/population), it serves as one indicator of a country's standard of living.

GDP as a Predictive Tool

GDP helps predict economic trends as it indicates a country's overall wealth.

Limitations of GDP

• Not all economic activities are included (e.g., informal market, illegal activities, housekeeping).
• A high GDP does not always equate to high societal welfare. Other indicators, like the Human Development Index (HDI), measure general social well-being.

Understanding the Labor Market

Unemployment

Unemployment... Continue reading "Key Economic Indicators, Banking, and Accounting Basics" »

1. Real GDP per Person

Define real GDP per person. At what rate did the U.S. real GDP per person grow from 1914-2014? –Real GDP per person is real GDP divided by the population. Real GDP per person tells us the value of goods and services that the average person can enjoy. Real GDP per person in the U.S. doubled between 1960 and 1987 and almost tripled between 1960 and 2013.

2. Factors Affecting Potential GDP

What are the two factors that make potential GDP grow? –Potential GDP, which is the maximum level of real GDP that can be produced while avoiding shortages of labor, capital, land, and entrepreneurial ability that would bring rising inflation and fluctuations of real GDP.

3. Classical Growth Theory

What is classical growth theory? –A

Initial Reception

1. What happened to "How to Win Friends and Influence People" when it was published?

It was an overnight sensation, rapidly becoming a bestseller. Fifteen million copies have been sold since its first publication.

Authenticity in Interactions

2. What happens if you pretend to be sincere?

If you only give the impression of being sincere, other people won't believe you and will think you are false.

The Power of Communication Skills

3. What is more important than knowledge?

Communication skills are paramount. Three key pieces of advice are:

• Make people feel important.
• Avoid criticizing others.
• Understand why someone would want to do what you ask, and use that to motivate them.

The Pitfalls of Forced Positivity

4. What do most self-help books

Understanding Unemployment

Historical Roots & Economic Costs

Unemployment is a phenomenon of the industrial economy, emerging over the past two centuries. In the past, land was an important source of employment. Nowadays, unemployment incurs significant economic costs due to production loss, and substantial social costs because of its negative effects on income distribution.

Factors Shaping the Job Market

Laws, social institutions, and personal assessments are among the many factors that influence the job market.

Spain's Labor Market: 1980-2011 Trends

Pre-Crisis Growth & Post-Crisis Plunge

According to García Brossa, the evolution of the Spanish job market from 1980 to 2011 has been characterized by several key developments. There was an... Continue reading "Unemployment Dynamics: Economic & Social Impacts" »

Debt and Equity Financing

Debt financing: This is when you borrow money from a bank or a financial institution, such as through bonds.

Equity financing: This is when you offer a portion of your company, such as stocks, in exchange for capital. You don't have to pay the money back, but you give up a portion of ownership.

• Bonds: Less risky with lower returns. The return of your money plus interest is guaranteed. Bonds are issued by companies, governments, etc. They are fixed-income securities, with the issuer being the borrower.
• Stocks: More risky with potentially higher returns. However, you assume the risk of the company not being successful.

Equity

• Additional paid-in capital: Capital that shareholders have contributed to the company above the nominal

Ricardian Model

Unit Labour Req.  Pears(Ib).  Oranges(Ib)

Home                  4h (aLp).         3h (aLo)

Foreign.              6h (aLp*).        1h (alp*)

Absolute Advantage - country takes less time to produce goods?

Home -> pears // Foreign -> oranges

Comparative Advantage - lower opportunity cost 

- Home has a C.Adv in pears production as its opp. cost of pears production is lower than foreign country - will specialize in pears

PPF (grafico) - (aLp · Qp) + (aLo · Qo) <= L

4Qp + 3Qo <= L (Qp = 300 & Qo=400)

Maximum home pears production is 300 and oranges 400

Slope = opp. cost - the opp. cost of pear is how many pounds of oranges Home must stop producing in order to make one more pound of pear

Absence of

*SPECIAL JOURNALS: Journals that have amount columns for recording debits and credits to specific general ledger accounts.

*SALES JOURNAL: A special journal used to record only the sale of merchandise on account.

*FOOTING: A column total written in small penciled figures.

*CASH RECEIPTS JOURNAL: A special journal used to record all transactions in which cash is received.

*SCHEDULE OF ACCOUNTS RECEIVABLE: A list of each charge customer, the balance in the customer's account, and the total amount due from all accounts.

*PURCHASES JOURNAL: A special journal used to record all transactions in which items are bought on account.

*CASH PAYMENTS JOURNAL: A special journal used to record all transactions in which cash is paid out or decreased.

*SCHEDULE OF

International Pricing Policies

• Pricing Policy Variables: Country, product type, competitive conditions, and active marketing efforts all influence pricing.
• Objectives: Pricing serves as an active marketing instrument and a static element in business decisions. Greater control often leads to greater achievement, and the complexity of the process increases with the number of countries involved.

Gray Markets and Price Differences

• Gray Markets: Price differences between markets, exceeding transportation costs, create opportunities for gray markets.
• Illicit Distribution: Importers buy products and sell them to distributors illegally. Exclusive distribution is used to maintain retail margins and quality image.

Pricing Methods

• Full-Cost Pricing: Each unit

Name three DHS Program Offices

-Office of Child Development and Early Learning (OCDEL); Office of Children, Youth and Families (OCYF); Office of Developmental Programs. (ODP)

Describe what NAS stands for and one change they recommended (Book)

National Academy of Sciences: the need to adjust for cost across geographic regions

Define what SNAP stands for and describe what it provides

-Supplemental Nutrition Assistance Program: Provides nutrition benefits to people in need so they can afford to purchase food.

List two effects of poverty as discussed in Power Point

-Negative effects on wellbeing of children, Homelessness, Illness, Poor Academic achievement.

US and Britain underwent a study between 1992 and 2003 regarding “stayers” of poverty. Approximately