Understanding SEO: A Comprehensive Guide to Search Engine Optimization
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Understanding Search Engine Optimization (SEO)
Crawling and Indexing
Web crawlers, also known as bots, robots, or spiders, are software programs designed to follow links, gather information, and send it back to search engines for indexing. This process allows search engines to understand the content and structure of websites.
Evolution of Google Search Algorithms
Over the years, Google has implemented various algorithm updates to improve search results and combat spam. Some notable updates include:
- Google Dance (2002): Click-through rates started influencing search rankings.
- Austin (2004): Targeted websites with keyword stuffing.
- Google Suggest (2008) & Google Instant (2010): Introduced predictive search based on search history.
- Hummingbird (2013)