Notes, summaries, assignments, exams, and problems for Arts and Humanities

Effective Media Relations Guidelines

• Identify which journalists are most relevant for which story.
• Read their articles or posts; it takes time, but it pays off.
• Distribute relevant information to the right people.
• Make the media your ally.
• Make journalists’ jobs easier by saving them time and effort. Always be available to provide them with the information they need, in the format they require.
• The media needs news, information, and fillers on a regular basis.
• The media is not interested in what you want. They are only interested in what their readers, listeners, or viewers want.
• Information must be aimed, adapted, and presented in a way that meets their needs and requirements, in their format.
• Establish person-to-person contact.
• Develop a personal

Maximizing Media Exposure for Your Events

Planning a Successful Media Event

One of the easiest ways to receive free media exposure is through well-planned media events. Consider the following steps:

• Select the time of day carefully: Journalists work to deadlines. If they attend your event at 5:00 PM on a Thursday, coverage may not appear until Saturday.
• Optimal timing for immediate coverage: Any time from 9:30 AM is ideal for same-day coverage on TV or Radio, or for the following day in print media.
• Best times for weekly/monthly publications: Lunchtime, afternoon, or early evening are good for publications with longer lead times.
• Prepare comprehensive handout materials: Ensure you have enough press kits and other relevant information for everyone

Portfolio

I believe the best way to organize my portfolio is by placing my strongest work at the beginning and end. This allows me to quickly highlight my best pieces to potential employers. I would also briefly explain each project, including the brand or assignment it was created for and the time it took to complete, without going into excessive detail. I think it's important to include pieces that represent me as a designer, allowing the interviewer to see my work style and assess its relevance to the position I'm applying for. I personally believe that having printed works is important because printing is a crucial aspect of graphic design. As a student without professional experience, I would emphasize my understanding of the necessary... Continue reading "Graphic Design Portfolio Tips and Insights" »

The Influence of Social Networks

Social Media's Role in Communication

Social networks are powerful tools for communication in our everyday lives, used by most people. They can enrich social connections, especially for those separated from family and friends by long distances. Moreover, these platforms allow teens to create online identities, communicate, and build social networks.

Shaping Opinions Online

However, social networks can also significantly influence our opinions, potentially changing our views on certain issues. This impact depends on the content we consume and the individuals with whom we interact.

Personal Perspective on Social Media Influence

Personally, social networks do not significantly sway my opinions, as I have always held clear... Continue reading "Digital Connections, Media Impact, and Unforgettable Concerts" »

Types of Advertising

Brand Advertising, Brand con't, Persuasive,

What is Persuasion Marketing?

Persuasion marketing applies what we know about human psychology to develop techniques to market products or services.

Forms of Persuasion in Advertising:

• Negative Appeal
• Humor Appeal
• Sex Appeal
• Fear Appeal
• Comparative

Advertising forms:

• Testimonial
• Endorsement
• Problem Solving
• Scientific Ad
• Demonstration Ad
• Life-Style Ad
• Bandwagon

Used Advertising Techniques in Visual Marketing:

• Color psychology
• Composition
• Rule of thirds
• Focal point
• Visual path
• Typography
• Repetition
• Body language
• Direct gaze
• Three cuarte gaze

Middle Ages and the Dawn of the Renaissance

The Middle Ages preceded the Renaissance.

Humanism

• Life didn't have to be all work.
• Humans could enjoy comforts.

Utopia: Definition and Origin

An ideally perfect place; an impractical idealistic scheme. The term originates from two Greek words: ou ("not") and topos ("place"), meaning "nowhere." The word was coined by Thomas More in 1516 when he wrote a book titled Utopia.

Utopian Concepts

• A beautiful society with a generally pacifistic attitude.
• Poverty and misery are eliminated.
• Very few laws are necessary.
• Money is not necessary.
• People only perform work that they enjoy and which benefits the common good.

Varieties of Utopia

• Ecological Utopia: A traditional way of life that is more in harmony with nature; an organic way of life.
• Economic Utopia: An equal distribution of goods, frequently with the total abolition of money. Citizens only do work they enjoy and

Adjectives with -er and -est

big bigger than biggest
busy busier than busiest
cheap cheaper than cheapest
clean cleaner than cleanest
cold colder than coldest
cool cooler than coolest
dark darker than darkest
deeep deeper than deepest
dirty dirtier than dirtiest
dry drier than driest
easy easier than easiest
fast fastier than fastiest
friendly friendlier than friendliest
funny funnier than funniest

Adjectives with more and most

attractive: more attractive than the most attractive
beautiful: more beautiful than the most beautiful

Irregular adjectives

good better best
bad worse the worst

Articles

Article 1: howover= sin embargo, himself= el mismo
Article 2: began=empezo, join= unirse, boiled= hervido, desire= deseo, upward= hacia arriba
Article 3: self-aware= reconocerse,... Continue reading "Comparative and Superlative Adjectives, Irregular Adjectives, and Articles" »

Core Journalism Concepts

Writing Style and News Criteria

• Inverted Pyramid: A common writing style in journalism, prioritizing the most important information first. It was notably developed during the Civil War.
• Prominence: A newspaper story criterion focusing on well-known or popular subjects.
• Proximity: A newspaper story criterion relating to the geographical closeness of an event to the readers.

News Content and Influence

• Weather: Often considered the most important news broadcast section for many viewers.
• Sports: Particularly significant in regions like Texas.
• Media Control: The idea that an authoritarian elite group can control press content.
• 9/11 Reference: The term "Bastards" was noted in relation to the 9/11 attacks.
• Social Media: Holds huge influence

William Blake's Songs of Innocence and Experience: Two Contrary States of the Human Soul

William Blake's initial intention for Songs of Innocence and of Experience was to create a book for children, dedicated to the theme of innocence. The book's frontispiece, a key visual element, depicts an angel and a man holding a pipe or a flute. Two trees frame a gateway through which the man appears to be entering. Interestingly, he is shown seemingly naked, yet also clothed, a visual paradox. This image serves as a representation of the introductory poem, suggesting that the book illuminates the reader, much like the "Children's faces" mentioned in the text. The contrasting attitudes of the woman and the children, highlighting the adult versus child... Continue reading "William Blake's Songs of Innocence and Experience: Symbolism and Themes" »