Mass Media Evolution and Communication Systems
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The Mass Media
The mass media are systems through which information is transmitted to a wide audience.
The most traditional forms include print, radio, and television.
The three main functions of the media are to inform, entertain, and provide opinion.
1) The Press
It is the oldest form of media. In Spain, it emerged in the 18th century.
The Language of the Press
- The written word: Journalistic texts must be clear, easily understandable, and attractive to interest the recipient.
- The image: Written information is supplemented by images such as photographs, graphics, and maps.
- Design elements: Great importance is attached to color, size, and typeface.
2) The Radio
Radio produces and transmits acoustic messages via electromagnetic waves. It was born at the... Continue reading "Mass Media Evolution and Communication Systems" »