Visual Communication Codes and Digital Media Principles
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Visual Encoding Factors and Image Language
Visual encoding factors establish the correspondence between reality and the represented set. Understanding the language of images helps us analyze, interpret meanings, and apply them effectively when creating images, audiovisual content, and multimedia.
Key Visual Codes
- Code of Space (Framing): The same reality can be reflected through infinite framings. An author chooses a specific framing or distortion for objectivity, realism, or deliberate deception.
- Code of Gestures: Gestures reveal attitude, mood, intention, stillness, or uneasiness.
- Code of Light: This includes the amount of light, its nature (natural or artificial), and the degree of impact it has on the scenic elements or subjects.
- Code of Identity/