Understanding Journalistic Texts and Media Communication
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Journalistic Texts
The Media Landscape
We live in a society where raw information, technical advances, and competition among media outlets are the reasons we are so well-informed. The model of the journalistic message chosen by the issuer, the available channels, and the target audience determine the nature and formal characteristics of the articles.
Information and Media Transmitters
The most important transmitters include:
- Radio: Uses an auditory code and is the quickest medium. Technology allows for the instantaneous transmission of facts and direct intervention. It utilizes simple language supported by intonation and linguistic elements. Information is usually brief and repetitive, often accompanied by opinions.
- Television: While it offers the