Notes, summaries, assignments, exams, and problems for Arts and Humanities

Types of Advertising

Brand Advertising, Brand con't, Persuasive,

What is Persuasion Marketing?

Persuasion marketing applies what we know about human psychology to develop techniques to market products or services.

Forms of Persuasion in Advertising:

• Negative Appeal
• Humor Appeal
• Sex Appeal
• Fear Appeal
• Comparative

Advertising forms:

• Testimonial
• Endorsement
• Problem Solving
• Scientific Ad
• Demonstration Ad
• Life-Style Ad
• Bandwagon

Used Advertising Techniques in Visual Marketing:

• Color psychology
• Composition
• Rule of thirds
• Focal point
• Visual path
• Typography
• Repetition
• Body language
• Direct gaze
• Three cuarte gaze

Middle Ages and the Dawn of the Renaissance

The Middle Ages preceded the Renaissance.

Humanism

• Life didn't have to be all work.
• Humans could enjoy comforts.

Utopia: Definition and Origin

An ideally perfect place; an impractical idealistic scheme. The term originates from two Greek words: ou ("not") and topos ("place"), meaning "nowhere." The word was coined by Thomas More in 1516 when he wrote a book titled Utopia.

Utopian Concepts

• A beautiful society with a generally pacifistic attitude.
• Poverty and misery are eliminated.
• Very few laws are necessary.
• Money is not necessary.
• People only perform work that they enjoy and which benefits the common good.

Varieties of Utopia

• Ecological Utopia: A traditional way of life that is more in harmony with nature; an organic way of life.
• Economic Utopia: An equal distribution of goods, frequently with the total abolition of money. Citizens only do work they enjoy and

Adjectives with -er and -est

big bigger than biggest
busy busier than busiest
cheap cheaper than cheapest
clean cleaner than cleanest
cold colder than coldest
cool cooler than coolest
dark darker than darkest
deeep deeper than deepest
dirty dirtier than dirtiest
dry drier than driest
easy easier than easiest
fast fastier than fastiest
friendly friendlier than friendliest
funny funnier than funniest

Adjectives with more and most

attractive: more attractive than the most attractive
beautiful: more beautiful than the most beautiful

Irregular adjectives

good better best
bad worse the worst

Articles

Article 1: howover= sin embargo, himself= el mismo
Article 2: began=empezo, join= unirse, boiled= hervido, desire= deseo, upward= hacia arriba
Article 3: self-aware= reconocerse,... Continue reading "Comparative and Superlative Adjectives, Irregular Adjectives, and Articles" »

Core Journalism Concepts

Writing Style and News Criteria

• Inverted Pyramid: A common writing style in journalism, prioritizing the most important information first. It was notably developed during the Civil War.
• Prominence: A newspaper story criterion focusing on well-known or popular subjects.
• Proximity: A newspaper story criterion relating to the geographical closeness of an event to the readers.

News Content and Influence

• Weather: Often considered the most important news broadcast section for many viewers.
• Sports: Particularly significant in regions like Texas.
• Media Control: The idea that an authoritarian elite group can control press content.
• 9/11 Reference: The term "Bastards" was noted in relation to the 9/11 attacks.
• Social Media: Holds huge influence

Context and Intended Audience

This cartoon, created by award-winning Australian political cartoonist Andrew Marlton, was published shortly after NASA's discovery of water on Mars. The intended audience is primarily individuals aged 15-35. The cartoon presents a complex and serious topic humorously, making it engaging for a younger audience who may prefer learning through humor rather than a purely factual article.

Cartoon Description and Analysis

Initial Panel: Dogs and Mars

The cartoon is presented as a comic strip, employing exaggeration and whimsical characters, such as dogs, to address a serious issue. It begins with a headline announcing the discovery of water on Mars. Below, two dogs are depicted observing Mars, which is illustrated with... Continue reading "Mars Water Discovery: A Humorous Cartoon Analysis" »

Be an Online Brand

To be an online brand, you need to:

• Be visible
• Manage your reputation
• Have a communication strategy
• Develop community

Evolution of Company Focus

Before vs. Now:

• Analysis: Before - Limited tools; Now - Online tools for comprehensive analysis
• Marketing: Before - Product/Service focus; Now - Focus on communication
• Advertising: Before - Creating Ads; Now - Creating content marketing

Characteristics of Online Media

• Addressability (Segmentation): Identify customers before they buy
• Interactivity: Customers' ability to express their needs to the brand
• Accessibility: Obtain digital information easily
• Connectivity: Customers' ability to connect with the brand and other customers
• Control: Customers' ability to regulate the information they view and

International Public Relations

Good PR

• Is a multitasker
• Acts as a salesperson
• Is diplomatic
• Never says no or yes definitively

Good Diplomacy

• Requires knowledge of languages
• Involves active listening
• Is characterized by professionalism and reactivity
• Respects cultural protocols

Three System Values

• Western
• Eastern
• Muslim

Different Kinetics and Paralinguistics

• Kinetics: Study of movement (non-verbal communication)
• Paralinguistics: Study of sounds (tones, volume, intensity)

PR in Markets

• Laswell's Model: Who/What/How/Whom/Which Effect

Empathy vs. Sympathy

• Empathy: Understanding and feeling another's feelings
• Sympathy: Having compassion but not necessarily feeling it, can be related to cause and point of view

Attitude vs. Aptitude

• Attitude: Skills that can be taught, not

Good morning Claudia, today I will be talking about the movie JOKER

Because of the name and the movie I chose, why don’t we start with a joke. What do you get when you cross a mentally ill owner with a society that abandons him and treats him like trash?. Well you might not get this now but throughout my presentation you will understand what this joke means.

now i will tell you a little bit about the plot of the movie

THE PLOT

Arthur Fleck is a wannabe stand-up comic who suffers from many mental illnesses, including one which causes him to laugh uncontrollably when he is nervous, and this often gets him into bad situations. Arthur's mental health and the shortage of money causes almost all people in society to reject and look down upon him, even... Continue reading "Joker Movie: A Deep Dive into Themes and Themes" »