Notes, summaries, assignments, exams, and problems for Arts and Humanities

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Build & Monetize Your Personal Brand: A 4-Step Framework

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Personal Brand Funnel: Build & Monetize Your Influence

The 4-Step Personal Brand Funnel

  1. Awareness: Be Discovered

    To have a personal brand, your audience needs to know you exist; otherwise, your efforts are in vain. To achieve this, post content and be present on platforms where your audience is active.

    Best Exposure Platforms:
    • TikTok
    • Instagram (IG)
    • Twitter
    • YouTube
    Best Ways to Be Known:
    • Appropriate content on the appropriate platform.
    • Collaborate with other personal brands that already have an audience.
  2. Gain Confidence: Convert Followers to Contacts

    Transition from "I think I know this person" to "I am interested in what they have to say." You need people to have confidence in you, not just follow you on social media, but also give you their contact

... Continue reading "Build & Monetize Your Personal Brand: A 4-Step Framework" »

T.S. Eliot's The Waste Land: A Deep Dive

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The Waste Land by T.S. Eliot

1. Sections and Summaries

This poem comprises five sections:

  • The Burial of the Dead

    Part I conveys a sense of apprehension and incomprehension among various characters in different situations. Madame Sosostris, a fortune-teller, adds to the confusion with enigmatic pronouncements that only gain clarity later in the poem. The city, particularly London, is depicted as a grim place inhabited by people unable to live fully or escape their deadness.

  • A Game of Chess

    Part II presents two scenes showcasing the desolation of people's lives. The first depicts a richly decorated room where a wealthy lady's constant questions reveal her anxiety and lack of control. The second scene unfolds in a London pub, where two women discuss

... Continue reading "T.S. Eliot's The Waste Land: A Deep Dive" »

Beowulf: A Mirror of Anglo-Saxon Civilization

Classified in Arts and Humanities

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The Anglo-Saxon period, spanning from approximately 410 to 1066 AD, was a time of significant social, cultural, artistic, and economic development in England. As a society built on tribal loyalties, warrior honor, and emerging Christian influences, the Anglo-Saxons left a lasting impact on literature, most notably through the epic poem *Beowulf*. This literary masterpiece serves as both a reflection and a preservation of the values and traditions of its time, offering deep insight into Anglo-Saxon life.

Anglo-Saxon Society and Warrior Ethos

Anglo-Saxon society was primarily warrior-based, structured around the concept of the *comitatus*, a mutually beneficial relationship between a king and his warriors. This system emphasized loyalty and protection,... Continue reading "Beowulf: A Mirror of Anglo-Saxon Civilization" »

English Vocabulary with Translations, Phrasal Verbs & Word Families

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Vocabulary: Words, Phrasal Verbs & Word Families

Headwords with Translations

  • unique (unusual, special)
  • Random (aleatorio)
  • stands out (destaca, más impresionante)
  • attached (adjunta, connected to)
  • claims
  • recall (remember)

Phrasal Verbs & Common Expressions

  • sign up for (matricularse en)
  • carry out (realizar)
  • cope with (enfrentarse con)
  • figure out (averiguar)
  • brought up (educar)
  • comes up with (inventar / pensar algo)
  • fall for (creer)
  • keep up with (seguir)
  • put up with (soportar — alguien)
  • run out of (quedarse sin — energía)

Additional Vocabulary and Usage

  • Ban (prohibit)
  • conscious (aware)
  • convince (persuade)
  • eventually (in the end)
  • fascinating (very interesting)
  • key (important)
  • significance (importance)
  • waste (desperdiciar)

Phrases for Planning, Decisions &

... Continue reading "English Vocabulary with Translations, Phrasal Verbs & Word Families" »

Fundamentos de Morfología: Prefijos, Raíces y Sufijos

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Este compendio presenta una colección organizada de prefijos, palabras raíces y sufijos, tanto en español como en inglés, incluyendo ejemplos de terminología general y médica.

Componentes Morfológicos en Español

10 Ejemplos de Prefijos Comunes

  • Pre-: Significa "antes". Ejemplo: prever (pre- + ver).
  • In-: Significa "no" o "dentro". Ejemplo: incapaz (in- + capaz).
  • Re-: Significa "repetición" o "intensificación". Ejemplo: rehacer (re- + hacer).
  • Sub-: Significa "debajo" o "inferior". Ejemplo: subterráneo (sub- + terráneo).
  • Extra-: Significa "fuera de" o "adicional". Ejemplo: extraordinario (extra- + ordinario).
  • Des-: Significa "negación" o "separación". Ejemplo: deshacer (des- + hacer).
  • Inter-: Significa "entre" o "en medio". Ejemplo: internacional
... Continue reading "Fundamentos de Morfología: Prefijos, Raíces y Sufijos" »

English Language Essentials for Spanish Speakers

Classified in Arts and Humanities

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Essential English Vocabulary

  • Arranged marriage: Matrimonio concertado
  • Be in tears / Be close to tears / Burst into tears: Estar llorando / A punto de llorar / Romper a llorar
  • Bare: Vacío
  • Beat: Latir
  • Bland: Soso
  • Boom: En auge
  • Cattle: Ganado
  • Council: Ayuntamiento
  • Cheer: Aplaudir / Vitorear
  • Cope: Afrontar
  • Costume: Vestuario
  • Crop: Cultivo / Cosecha
  • Deserted: Vacío
  • Deserve: Merecer
  • Filling: Saciante
  • Fool: Engañar, tomar el pelo
  • Grate: Rallar
  • Halfway (through/up/down): A la mitad de
  • Harvest: Cultivar
  • Head (for/towards): Dirigirse a/hacia
  • Host: Anfitrión
  • Inherit: Heredar
  • Juicy: Jugoso
  • Lighting: Iluminación
  • Moving: Conmovedor
  • Outstanding: Excepcional
  • Out of place: Fuera de lugar
  • Overdressed: Demasiado elegante
  • Overrated: Sobrevalorado
  • Posh: Elegante / De moda
  • Raise: Criar animales
  • Regret
... Continue reading "English Language Essentials for Spanish Speakers" »

American Symbols, the Dream, and Narrative Perspectives

Classified in Arts and Humanities

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American Symbols: Contrasting Views

The Statue of Liberty: A Unifying Symbol?

Most American citizens seem to share a common opinion of the Statue of Liberty. They think that it is a symbol of hope, faith, democracy, freedom, and equality, although the reality is sometimes different.

The American Flag: A Divisive Symbol?

On the other hand, Americans hold two distinct points of view regarding the American flag. Some believe that the stars and stripes represent unity and equality; these individuals may feel content with their lives in America. Others feel that the American flag does not live up to their expectations and are ashamed of it. These people might feel compelled to disrespect the flag, wanting to burn it or drag it through the mud. As a... Continue reading "American Symbols, the Dream, and Narrative Perspectives" »

Linguistic Features of Scientific and Technical Texts

Classified in Arts and Humanities

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Verb tenses and moods: The indicative use of this timeless, conditional (arguably...), and attenuated expressions (e.g., "we suggest..."). There is a solo verbal dominance of the third person to expose impersonality, as well as the use of the first person plural.

Adjectives and resources: Use of specified adjectives, descriptive and explanatory appositions, switches, and other resources.

Lexical-Semantic Characteristics

Scientific and technical texts are characterized by the use of specific terminology and the presence of semantic phenomena such as hyperonymy, hyponymy, synonymy, and antonymy. Technicalities are all expressions which are called own notions of an area of knowledge.

Types of Techniques

  • By their origin: Words of ordinary language of
... Continue reading "Linguistic Features of Scientific and Technical Texts" »

Strategic Brand Building: Luxury Watch and Nike Case Studies

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1. Luxury Watch Brand Equity Analysis

Brand Salience: High Awareness

Most recalled luxury watch in the world.

Brand Performance: True Luxury Product

  • Hand-crafted with premium materials.
  • Exceptional customer service.
  • Holds value well.

Brand Imagery: Classic and Achievement

Status symbol. Classic heritage.

Brand Judgments: Very High Quality

Great quality, design, and innovation.

Brand Feelings: Exclusive and Self-Rewarding

Feelings of social approval and self-respect.

Brand Resonance: Extremely Loyal Consumers

  • High repeat purchase rate.
  • Strong attachment.
  • Part of elite society.

2. Points of Difference (POD) and Parity (POP)

Luxury Watch Brand Positioning

Points of Difference (PODs):

  • Price point.
  • Brand recognition.
  • Resale value.
  • More traditional design.

(TT: Functional

... Continue reading "Strategic Brand Building: Luxury Watch and Nike Case Studies" »

The Effectiveness of Television Advertising in Marketing

Classified in Arts and Humanities

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SAMPLE ESSAY

There are many different kinds of advertising: on the radio, on television, in newspapers, in magazines, and on billboards. In your opinion, which one of these kinds of advertising is the most effective? Why? Use specific reasons and examples to support your answer.

All advertising media share a common goal: to reach as many consumers as possible and convince them to buy a certain product. They all employ similar strategies to achieve this objective, but some are more effective than others. In my opinion, television is the most effective because of several advantages it has over other advertising media.

For one thing, I believe television advertising has a greater power to engage its audience than print and radio media have. While... Continue reading "The Effectiveness of Television Advertising in Marketing" »