Notes, abstracts, papers, exams and problems of Arts and Humanities

Types of Advertising

Brand Advertising, Brand con't, Persuasive,

What is Persuasion Marketing?

Persuasion marketing applies what we know about human psychology to develop techniques to market products or services.

Forms of Persuasion in Advertising:

• Negative Appeal
• Humor Appeal
• Sex Appeal
• Fear Appeal
• Comparative

Advertising forms:

• Testimonial
• Endorsement
• Problem Solving
• Scientific Ad
• Demonstration Ad
• Life-Style Ad
• Bandwagon

Used Advertising Techniques in Visual Marketing:

• Color psychology
• Composition
• Rule of thirds
• Focal point
• Visual path
• Typography
• Repetition
• Body language
• Direct gaze
• Three cuarte gaze

Middle Ages and the Dawn of the Renaissance

The Middle Ages preceded the Renaissance.

Humanism

• Life didn't have to be all work.
• Humans could enjoy comforts.

Adjectives with -er and -est

big bigger than biggest
busy busier than busiest
cheap cheaper than cheapest
clean cleaner than cleanest
cold colder than coldest
cool cooler than coolest
dark darker than darkest
deeep deeper than deepest
dirty dirtier than dirtiest
dry drier than driest
easy easier than easiest
fast fastier than fastiest
friendly friendlier than friendliest
funny funnier than funniest

Adjectives with more and most

attractive: more attractive than the most attractive
beautiful: more beautiful than the most beautiful

Irregular adjectives

good better best
bad worse the worst

Articles

Article 1: howover= sin embargo, himself= el mismo
Article 2: began=empezo, join= unirse, boiled= hervido, desire= deseo, upward= hacia arriba
Article 3: self-aware= reconocerse,... Continue reading "Comparative and Superlative Adjectives, Irregular Adjectives, and Articles" »

Context and Intended Audience

This cartoon, created by award-winning Australian political cartoonist Andrew Marlton, was published shortly after NASA's discovery of water on Mars. The intended audience is primarily individuals aged 15-35. The cartoon presents a complex and serious topic humorously, making it engaging for a younger audience who may prefer learning through humor rather than a purely factual article.

Cartoon Description and Analysis

Initial Panel: Dogs and Mars

The cartoon is presented as a comic strip, employing exaggeration and whimsical characters, such as dogs, to address a serious issue. It begins with a headline announcing the discovery of water on Mars. Below, two dogs are depicted observing Mars, which is illustrated with... Continue reading "Mars Water Discovery: A Humorous Cartoon Analysis" »

International Public Relations

Good PR

• Is a multitasker
• Acts as a salesperson
• Is diplomatic
• Never says no or yes definitively

Good Diplomacy

• Requires knowledge of languages
• Involves active listening
• Is characterized by professionalism and reactivity
• Respects cultural protocols

Three System Values

• Western
• Eastern
• Muslim

Different Kinetics and Paralinguistics

• Kinetics: Study of movement (non-verbal communication)
• Paralinguistics: Study of sounds (tones, volume, intensity)

PR in Markets

• Laswell's Model: Who/What/How/Whom/Which Effect

Empathy vs. Sympathy

• Empathy: Understanding and feeling another's feelings
• Sympathy: Having compassion but not necessarily feeling it, can be related to cause and point of view

Attitude vs. Aptitude

• Attitude: Skills that can be taught, not

Good morning Claudia, today I will be talking about the movie JOKER

Because of the name and the movie I chose, why don’t we start with a joke. What do you get when you cross a mentally ill owner with a society that abandons him and treats him like trash?. Well you might not get this now but throughout my presentation you will understand what this joke means.

now i will tell you a little bit about the plot of the movie

THE PLOT

Arthur Fleck is a wannabe stand-up comic who suffers from many mental illnesses, including one which causes him to laugh uncontrollably when he is nervous, and this often gets him into bad situations. Arthur's mental health and the shortage of money causes almost all people in society to reject and look down upon him, even... Continue reading "Joker Movie: A Deep Dive into Themes and Themes" »

What is Nonverbal Communication?

Nonverbal communication refers to the transmission of messages or information without using words. It involves various intentional and unintentional nonverbal cues to convey meaning in interpersonal interactions. Nonverbal communication significantly impacts how messages are interpreted and is a powerful aspect of human communication. It encompasses a wide range of elements, such as:

Facial Expressions

Facial gestures and expressions convey emotions and attitudes. Smiles, frowns, raised eyebrows, and other facial movements contribute to the nonverbal aspect of communication.

Gestures

Hand movements, body language, and other physical gestures can complement or substitute verbal messages. For example, waving, pointing,... Continue reading "Understanding Nonverbal Communication: A Comprehensive Guide" »

Voice Onset Time (VOT)

The moment in which voicing starts, relative to the release of a closure. We can find three types of VOT: voice lead, short lag VOT, and long lag VOT. Phonetically voiced and voiceless sounds are determined by VOT.

Prefortis Clipping

A fortis (voiceless) sound following in the same syllable causes the following vowel to be shorter than it would be in another environment.

Connected Speech Assimilation

A type of adjustment in connected speech during which a given sound (the assimilating sound) takes on the characteristics of a neighboring sound (the conditioning sound). Types: partial or complete, adjacent or non-adjacent, progressive or regressive.

• Regressive: The assimilated sound precedes and is affected by the conditioning

The Alliterative Revival

In Middle English poetry, alliterative verse experienced a resurgence known as the Alliterative Revival. While rhyme played a significant role in other forms, alliteration was the primary structural element in this movement.

William Langland and Piers Plowman

William Langland, believed to have been born in the West Midlands, was a prominent figure in the Alliterative Revival. His most famous work, Piers Plowman, offers potential autobiographical insights and suggests familiarity with London. Scholars speculate that he may have been a cleric of a lower class.

Piers Plowman: A Dream Vision

Piers Plowman is a verse allegory presented as a dream vision, a popular literary device in the Middle Ages used to convey truths or real... Continue reading "The Alliterative Revival and Estate Satire in Middle English Literature" »