Comprehensive SEO Strategies for Website Success
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Understanding Your Audience & Buyer Journey
Target Audience & Buyer Persona
- Target Audience (TA): Defines the broad group of people you want to reach, considering factors like age, gender, income, interests, and values.
- Buyer Persona (BP): A semi-fictional representation of your ideal customer, based on market research and real data about your existing customers. It includes details like name, age, job, goals, motivations, and pain points.
The Buyer's Journey Stages
- Problem Recognition: The buyer identifies a problem or need.
- Information Search: The buyer looks for solutions or information.
- Evaluation of Alternatives: The buyer compares different options.
- Purchase Decision: The buyer chooses a product or service.
- Post-Purchase Behavior: The