Notes, abstracts, papers, exams and problems of Arts and Humanities

Types of Advertising

Brand Advertising, Brand con't, Persuasive,

What is Persuasion Marketing?

Persuasion marketing applies what we know about human psychology to develop techniques to market products or services.

Forms of Persuasion in Advertising:

• Negative Appeal
• Humor Appeal
• Sex Appeal
• Fear Appeal
• Comparative

Advertising forms:

• Testimonial
• Endorsement
• Problem Solving
• Scientific Ad
• Demonstration Ad
• Life-Style Ad
• Bandwagon

Used Advertising Techniques in Visual Marketing:

• Color psychology
• Composition
• Rule of thirds
• Focal point
• Visual path
• Typography
• Repetition
• Body language
• Direct gaze
• Three cuarte gaze

Adjectives with -er and -est

big bigger than biggest
busy busier than busiest
cheap cheaper than cheapest
clean cleaner than cleanest
cold colder than coldest
cool cooler than coolest
dark darker than darkest
deeep deeper than deepest
dirty dirtier than dirtiest
dry drier than driest
easy easier than easiest
fast fastier than fastiest
friendly friendlier than friendliest
funny funnier than funniest

Adjectives with more and most

attractive: more attractive than the most attractive
beautiful: more beautiful than the most beautiful

Irregular adjectives

good better best
bad worse the worst

Articles

Article 1: howover= sin embargo, himself= el mismo
Article 2: began=empezo, join= unirse, boiled= hervido, desire= deseo, upward= hacia arriba
Article 3: self-aware= reconocerse,... Continue reading "Comparative and Superlative Adjectives, Irregular Adjectives, and Articles" »

What is Nonverbal Communication?

Nonverbal communication refers to the transmission of messages or information without using words. It involves various intentional and unintentional nonverbal cues to convey meaning in interpersonal interactions. Nonverbal communication significantly impacts how messages are interpreted and is a powerful aspect of human communication. It encompasses a wide range of elements, such as:

Facial Expressions

Facial gestures and expressions convey emotions and attitudes. Smiles, frowns, raised eyebrows, and other facial movements contribute to the nonverbal aspect of communication.

Gestures

Hand movements, body language, and other physical gestures can complement or substitute verbal messages. For example, waving, pointing,... Continue reading "Understanding Nonverbal Communication: A Comprehensive Guide" »

From: Enrique Pereira

 By. Mayor

For the mayor, Before our city was one of the cleanest, the Cleaning service was very effective since the streets were clean. But right now The streets are not clean and they are full of garbage.

 I think the best thing Would be to hire another cleaning company because it does not do its job well And, therefore, it would improve the cleanliness of our city. You could improve The security in the area and place more bins to reduce garbage in the streets.

I trust you to listen to me and try to improve this city, so That everything returns to the old, I trust in you.

1.In the History of the humankind  there were many Diferent great people around the world who influenced and changed our life by thinking Different, Da Vinci is one of the most important and famous people of the Humankind…

2.Leonardo Da vinci was Born on April 15 ( fiften) in 1552 ( in fiften fifty two ) in vinci .

     He Died in may 2 in 1519 (  in France Amboise , Le Clos Luce    Castle.

     His Father was ser Piero and his mother was Caterina.

3.Working in All áreas of knowleadge and art, it everywhere was original and great; and not His fault if his merits in the field of a science and philosophy were stimated Too late…

Tipo1 (futuro) Presente simple + Futuro (will)

Tipo2 (presente) Pasado Simple + Condicional (would)

Tipo3 (pasado) Pasado perfecto (has+___pp) + condicional perfect (would have + pp)

Reported Speech

Presente Simple             Past simple

Im a nurse “she said”     She said tha she was a nurse

Presente continuo         Pasado Continuo            

Im not going “she said” She said tha she not was going

Past simple                       Past perfect

Tony did it “she said”     She said that tony had done it

Present perfect                               Past perfect

I havent do it “she said”  Had+pp

Past continuous              Past perfect

The Modern Theater

THE MODERN THEATER.
REALISM: An attempt to faithfully reproduce the surface appearance of life, especially that of ordinary people in every day situations.
CHARACTERISTICS: 1. Eliminates traditional conventions; utilizes realistic conventions.
2. Presents controversial and/or unpleasant themes.
3. A box set (3 walled room -- realistic instead of proscenium)
4. Actors and actresses must behave as if they lived in a room; speak and act naturally, which means that they don't declaim in oratorical passion, nor talk to the audience.
5. No soliloquies nor asides.



HENRIK IBSEN (1828-1906): Is considered the father of modern realistic drama, His plays attacked society's values and dealt with unconventional subjects within the form of the... Continue reading "The Emergence of Realism in Modern Theater" »

1. The Hook Shot

This shot is sometimes called a leading shot. It’s the shot that grabs you or ‘hooks’ your attention and draws you into the photo-essay. It’s often the first shot of the essay. It is an image of a thing or person that is often very creative and leaves the viewer wanting information about the topic.

2. The Establishing Shot

The establishing shot lays out the visual context for the story. It is often a wide shot that shows the setting or the environment where the story takes place or where the character lives/has been.

3. The Medium Shot

The medium shot serves to inform the viewer who the characters are, and what they are doing. The shot should include both the subject and its surrounding. If your story has people in it, the... Continue reading "Essential Shots in Photo-Essays: A Guide" »

PERFECT (MODAL VERB SIMPLE+HAVE+PP (tercera columna de verbos)

●CRITICA/ARREPENTIMIENTO: Should have→ i should have studied Harder…

●HABILIDAD DE HABER HECHO ALGO, PERO NO SE HIZO: could have→ Mary Could have passed

●CERTEZA DE QUE ALGO NO ES POSIBLE:could have→ alice couldn’t have passed Because she never studied

●POSIBILIDAD DE QUE ALGO NO FUERA CIERTO: may/might have→ George may/might have Already arrive to Madrid

●CERTEZA SOBRE EL PASADO: must have→ their exam must have been Hard

●DESEO DE HABER HECHO ALGO, PERO NO SE HIZO:would have→ tom would Gone to China, but it was really expensive 

Communication plays a crucial role in any team's success. It allows team members to share ideas, collaborate, and solve problems together. However, poor communication can lead to misunderstandings, conflicts, and inefficiencies.

Benefits of Effective Communication

• Enhanced collaboration and productivity
• Improved problem-solving abilities
• Stronger relationships and trust among team members
• Clearer expectations and goals

Strategies for Effective Communication

1. Active listening: Pay attention and show interest in what others have to say.
2. Clarity and conciseness: Use clear and concise language to avoid misunderstandings.
3. Feedback: Provide constructive feedback to help improve communication.
4. Regular check-ins: Schedule regular meetings to discuss progress