Notes, abstracts, papers, exams and problems of Arts and Humanities

Fieldwork Interviewing Techniques

Thin Description

Description: The description of what meets the eye, things that can be observed.

Thick Description

Description: The meaning behind the action. Thick description is a way of writing that includes not only describing an observation but also the context in which that behavior occurs.

It goes beyond surface appearances to include the context, detail, emotion, and webs of social relationships.

It presents the significance of an observation, event, or behavior. Thick description includes voices, feelings, actions, and meanings. Thick description always comes with a thin description.

Emic

Description: From the perspective of the subjects, how the subjects see it. An "emic" point of view. THEM

Etic

Description:

Brand equity can also be thought of as an asset representing a company's value.

Brand equity represents the cumulative added value of a product or service.

A company that has developed a successful brand has a valuable asset. (FALSE)

A global brand begins with the foundation of value. (T) According to the top (F)

A global product meets the wants of consumers in Japan, Western Europe, and the United States.

After four years of product development, Procter & Gamble achieved continuous innovation.

Alfred Zeien, former chairman of Gillette, emphasized the importance of Esteem in brand building.

An express warranty is a written guarantee that assures the buyer that he or she is getting what he or she has paid for. (TRUE)

An express warranty is a written... Continue reading "Global Branding and Product Strategies" »

Debunking Creativity Myths

Common Misconceptions

1. The Eureka Myth

New ideas sometimes appear as a flash of insight, but this is often the culmination of prior thought and effort.

2. The Breed Myth

Creative ability isn't solely determined by genetics; it's a skill that can be developed.

3. The Originality Myth

Creative ideas often build upon existing knowledge and collaborations.

4. The Expert Myth

While expertise is valuable, relying solely on experts can limit diverse perspectives.

5. The Incentive Myth

Larger incentives don't always lead to increased innovation and can sometimes be counterproductive.

6. The Lone Creator Myth

Innovation is often a collaborative process, not the work of a single individual.

7. The Brainstorming Myth

Unstructured brainstorming... Continue reading "Debunking Creativity Myths: Fostering True Innovation" »

Storytelling Definitions

• Plot: The main sequence of events in a play, novel, or film.
• Biographical sketch: An account dealing with a particular person's life.
• Fake: A person or thing that is not genuine.
• Myth: A widely held but false belief.
• Tall story: An account that is fanciful and difficult to believe.
• Fairy tale: A story, typically of a magical or idealized nature, often for children.
• Legend: A traditional story popularly regarded as historical but not authenticated.
• Anecdote: A short, entertaining story about a real incident or person.
• Punch line: The culmination of a joke or story, providing the humor or climax.
• Joke: Something said or done to cause amusement.

Common Storytelling Expressions

• Tell a white lie
• Spreading rumors
• Be a bit of a gossip
• Prone

Architectural History: Renaissance, Gothic, and Romanesque Periods

26. Notre Dame Church Exhibits the Following Gothic Characteristics:

a. All of the above

b. Rose windows

27. The Renaissance Period of Architecture Began in What Country?

a. Italy

28. What Invention Was Important to the Renaissance?

a. Printing

29. Pisa Campanile:

a. Has a 13ft inclination

30. The Inclination in Pisa Campanile is Caused by:

a. Differential settlement (subsidence) in the foundation

31. Externally, Hagia Sophia Can Be Described by:

a. Bearing walls

32. The Renaissance in Architecture is Expressed by:

a. A renewed interest in the classical Roman and Greek forms and proportion

33. The Portico at the West “Portico de la Gloria” in the Spanish Romanesque Church Santiago de Compostela

Genres

Musical, Action, Romantic Comedy, Western, Science Fiction, Drama, Animation, Horror, Futuristic, Humorous

Adjectives

Others

Based on a novel: basada en una novela.

Based on a true story: basada en una historia real.

A hit: éxito de taquilla.

Cast: reparto  (de actores).

Costumes: vestuario.

Direct: dirigir.

Get rave reviews: conseguir críticas muy favorables.

Last: durar.

Main character: protagonista, personaje principal.

Nominate for an Oscar: nominar a un Óscar.... Continue reading "Film Terminology: Genres, Adjectives, and More" »

Camera Work

Camera work involves various techniques to convey meaning and emotions. These include:

• High/Low Angles: Used to show dominance or inferiority.
• Point of View/Over the Shoulder Shots: Encourage audience identification with the character.
• Camera Movement: Suggests character's state, such as fast-paced or anxious.
• Two Shots: Emphasize the relationship between characters.
• Zoom: For emphasis.
• Close-Ups: Capture emotions and reactions.
• Long/Establishing Shots: Show setting and costumes.

Common camera shots include establishing shot, master shot, close-up, mid-shot, long shot, wide shot, two-shot, aerial shot, point of view shot, over the shoulder shot, high angle, low angle, canted angle.

Camera movements include pan, tilt, track, crane, Steadicam,... Continue reading "Film Techniques Glossary" »

*Barbie* Movie Review: Margot Robbie Shines in a Feminist Take

A Deep Dive into Barbieland and Beyond

Barbie, directed by Greta Gerwig, brings the iconic doll to life in a refreshing cinematic experience. The film stars Margot Robbie as the titular Barbie, alongside Ryan Gosling as Ken, and, naturally, all the types of Barbie you can imagine. Barbie lives an ideal life in Barbieland. Everything is perfect there, with parties full of music and color, and every day is the best day.

Of course, Barbie asks herself some uncomfortable questions that don't fit with the idyllic world in which she and the other Barbies live. When Barbie realizes that she is able to place her heels on the ground and have flat feet, she decides to put on some shoes and travel... Continue reading "Barbie Movie Review: Margot Robbie Shines in a Feminist Take" »