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Understanding Opinion Leadership and Innovation Diffusion

Classified in Arts and Humanities

Written at on English with a size of 2.22 KB.

Opinion Leadership

Opinion leadership (or word-of-mouth communication) is the process by which an opinion leader informally influences others, who may be opinion seekers or recipients.

Influence is:

  • Interpersonal
  • Informal
  • Between individuals, none representing a commercial seller.

Parties Involved:

  • Opinion Leader: Provides product information and advice.
  • Opinion Receiver: Receives solicited or unsolicited information.
  • Opinion Seeker: Actively seeks product information and advice.

Category Specific: Opinion leaders specialize in certain product categories.

Two-Way Street: Leaders in one situation may be receivers in another.

Measurement Techniques

  • Self-Designated Method: Respondents assess their own opinion leadership.
  • Sociometric Method: Individuals identify
... Continue reading "Understanding Opinion Leadership and Innovation Diffusion" »

Federico García Lorca: Life, Work, and The House of Bernarda Alba

Classified in Arts and Humanities

Written at on English with a size of 3.55 KB.

Federico García Lorca: Life, Work, and Social Context

1. Work and Social Context

Status of the Author in His Time

Federico García Lorca, a renowned Spanish poet and playwright, was born in Fuente Vaqueros in 1898. His childhood was spent in a rural setting, and he later studied at a college in Almería. He pursued higher education at the University of Granada, where he befriended Manuel de Falla. Falla exercised great influence on Lorca, communicating his love for folklore and popular culture. After 1919, Lorca moved to Madrid, where he met prominent figures. He devoted himself not only to poetry but also to music and drawing, and he became increasingly interested in theater. He traveled to New York, and upon his return, he became the director... Continue reading "Federico García Lorca: Life, Work, and The House of Bernarda Alba" »

Radio and Television: Exploring Communication

Classified in Arts and Humanities

Written at on English with a size of 2.97 KB.

Radio

Radio is a social media platform based on words and sounds.

Features

  • Messages are perceived instantly through the ear.
  • Radio is fleeting and ephemeral.
  • It uses sound resources like voice, music, sound effects, and silence to stimulate the listener's imagination.
  • Its audience is diverse and vast.
  • Radio aims to deliver news quickly and entertain through various programs.

Functions of Language

  • Representative: Messages reflect reality and report events.
  • Persuasive: Messages aim to influence listeners' opinions.
  • Aesthetic: Programs present artistic content.

Radio Broadcasts

  • News:
    • Flash/News Brief: Reports on recent events.
    • Scheduled Bulletin: Summarizes important news.
    • Discussion: A group analyzes the day's top news stories.
  • Variety Shows: Long-form programs
... Continue reading "Radio and Television: Exploring Communication" »

Romanticism and Realism: Key Movements in Literature

Classified in Arts and Humanities

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Romanticism: A Focus on Emotion and Individuality

The Romantic movement, with its nationalist roots, recovered folk traditions to represent the people in all forms. It was characterized by the pursuit of originality, the abandonment of the precepts of classical composition, and the predominance of the lyric. The disadvantaged first appear, seen as a symbol of freedom and existing outside social conventions. The author is the center of inspiration.

Key characteristics of Romanticism:

  • Rejection of classical canons and the Neoclassical ideal.
  • Defense of the artist's freedom and originality.
  • Vindication of ugliness and the horror.
  • Blending of genres and styles.
  • Emphasis on feelings over reason.
  • Nationalistic or patriotic feeling.

Rebirth: Political and

... Continue reading "Romanticism and Realism: Key Movements in Literature" »

Manet's Le Déjeuner sur l'herbe: Analysis & Context

Classified in Arts and Humanities

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Le Déjeuner sur l'herbe by Édouard Manet

Painting Information

  • Location: Musée d'Orsay, Paris
  • Artist: Édouard Manet
  • Style: Impressionism
  • Date: 1863
  • Technique: Oil on canvas

Historical Context

The 19th century was a time of profound political, economic, and cultural change. The Industrial Revolution and the French Revolution were particularly influential. Napoleon expanded French influence throughout Europe. The victorious European monarchies, absolute monarchies, were restored; this is known as the Restoration period.

Cultural Context

Three major artistic movements characterized this stage: Neoclassicism, Realism, and Romanticism.

Impressionist Painting

  • Impressionists painted everyday scenes, often *en plein air* (outdoors).
  • Landscape was the most important
... Continue reading "Manet's Le Déjeuner sur l'herbe: Analysis & Context" »

Àngel Guimerà: Poet and Playwright of the Catalan Renaissance

Classified in Arts and Humanities

Written at on English with a size of 4.36 KB.

Àngel Guimerà: Poet and Playwright

Àngel Guimerà rose to prominence in the Renaixença literature as a poet. He was a writer with a worldview that insisted on ethical themes, and characters who relate their own experiences. Some of his early poems even had patriotic Catalan intentions. Guimerà protected his privacy, but his disputes and adaptation process in the country are known, and he agreed to express them in his poetic works. He also agreed to express the adjustment process in the country in his plays and poetry. This explains why we find a preference for marginalized characters.

Early Poetic Success

When Guimerà presented some of his poetical compositions in the Floral Games, he ended up becoming a master of the art, achieving a significant... Continue reading "Àngel Guimerà: Poet and Playwright of the Catalan Renaissance" »

Decadent Novel: Influence on Catalan Modernism

Classified in Arts and Humanities

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The Decadent Novel in Late 19th-Century European Literature

The Decadent Novel constitutes, in the context of late 19th-century European literature, a recent referral to Romantic literature. It introduced Modernism in Catalonia before 1900. Under the influence of decadence, the novel shifted to the suggestion of the narrative: it now reflected an inner reality, hidden and almost unknown, from the analysis of internal conflicts of characters who want to self-actualize. The cult of beauty and the creation of artificial paradises, where peace and finding led the authors to recreate distasteful, sexy, and forbidden situations, frustrated the desire to be isolated. In this novel of character, the subjective aspect of art is exalted as essential to... Continue reading "Decadent Novel: Influence on Catalan Modernism" »

Spanish Theatre Evolution: From Vanguard to Modernity (1975-Present)

Classified in Arts and Humanities

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Vanguard and Experimental Theatre

This movement includes authors like Fernando Arrabal and Francisco Nieva, and independent theatre groups. They reject realist techniques, incorporating scenic innovations from 20th-century theatre innovators.

Relevant Characteristics:

  • Rejection of Realism: New Theatre presents symbolic or allegorical themes.
  • Topics: Social and political conditions in Spain, denouncing social injustice and protesting for freedom.
  • Characters: Lack psychological depth, are dehumanized or caricatured, becoming symbols.
  • Dramatic Action: Fragmented into short, non-linear sequences.
  • Stage Space: Innovative design, integrating audience seating into the stage area.
  • Theatre as Play: The theatrical event is considered a game.

The Theatre of Vallejo

... Continue reading "Spanish Theatre Evolution: From Vanguard to Modernity (1975-Present)" »

Baroque Culture and Society: Theater as Propaganda

Classified in Arts and Humanities

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The Baroque Culture

Characterized by four features:

  • Culture is directed
  • Massive
  • Urban
  • Conservative

Culture Addressed

The culture of the Baroque is an operational tool designed to act on a Baroque dirigisme. It inevitably leads to authoritarianism (monarchical absolutism). Art and literature are under the influence, or even under the rule, of the rulers.

Culture of the Masses

In the seventeenth century, there is a concentration of population in certain areas. The population demands a greater quantity of cultural products to be consumed at leisure. This produced a common culture, aimed at the masses, according to the level corresponding to the middle classes (Kitsch).

Urban Culture

There was peasant unrest in the seventeenth century. The urban populations... Continue reading "Baroque Culture and Society: Theater as Propaganda" »

Ramon Casas' "The Load": Social Realism in Barcelona, 1902

Classified in Arts and Humanities

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"The Load" (Barcelona, 1902) by Ramon Casas

Classification:

Title: The Load or Barcelona, 1902

Author: Ramon Casas (1866-1932)

Year: Dated 1903 (Exhibited at the Salon du Champ de Mars in 1903). Some critics believe it was painted in 1899 and was turned down at the Universal Exhibition of Paris of 1900.

Style: Social Realism / Modernism

Museum: Museum of Garrotxa, Olot

Medium: Oil on Canvas

Dimensions: 2.98 x 4.70 meters

Subject Matter: Brutal Repression

The painting depicts the brutal repression by the Civil Guard of a workers' demonstration demanding better working conditions. It is a modern take on history painting, utilizing a large format (2.98 x 4.70 meters).

Technical and Artistic Elements

The technique is oil on canvas, with color taking precedence... Continue reading "Ramon Casas' "The Load": Social Realism in Barcelona, 1902" »