Vocabulary for Advertising and Workplace Dynamics

Advertising and Health Claims

Health Claim: A statement on a product ad that says it’s good for your health.

• To pitch: Persuade someone to buy something.
• To soothe: To make someone feel calmer.
• A filter trip: Filter to remove impurities.
• The T-Zone: Area of the face.
• A testimonial: A formal statement.
• An interloper: Someone who is not wanted or who doesn’t belong.
• To coin (a phrase): To invent a new expression.
• To sue (someone): To start a legal case against someone.
• To crack down: To become stricter.
• To tout something: To sell something; to convince that it is good.
• Up the ante: To risk more.
• The ad that ran: The advertisement that was broadcast.
• Winking: Closing one eye briefly.
• To be portrayed: To be represented.
• To feature: To show.
• Appeal to: To attract.
• Striking: Surprising or impressive.
• Aimed at: Directed toward (always use the verb *to be* before it).
• Spokeswoman: Brand ambassador.
• Launch: To introduce or start.
• Cue: A signal to start.

Product Descriptors:

• Low-tar: Containing low levels of tar.
• Cough-free: Does not cause coughing.
• Crush-proof: Resilient or elastic.

Personality Traits

Words describing character:

• Bright: Intelligent.
• Conscientious: Meticulous.
• Determined: Resolute.
• Gentle: Kind and mild.
• Resourceful: Ingenious.
• Sarcastic: Using irony to mock or convey contempt.
• Self-sufficient: Independent.
• Spontaneous: Impulsive or unplanned.
• Steady: Constant and reliable.
• Straight-forward: Honest and direct.
• Sympathetic: Showing empathy.
• Thorough: Rigorous and complete.
• Affectionate: Showing fondness.
• Assertive: Forceful and confident.
• Bossy: Domineering.
• Easy-going: Relaxed and tolerant.
• Loyal: Faithful.
• Moody: Prone to unpredictable changes in temper.
• Outgoing: Sociable and extroverted.
• Rebellious: Defying authority.
• Reliable: Trustworthy.
• Sensible: Practical and reasonable.
• Stubborn: Obstinate (unwilling to yield to admonitions or arguments).

Work and Employment Terminology

Career Actions

• Quit a job / Resign: To leave employment.
• Staff / Workforce: The employees of an organization.
• Be laid off: To lose one's job temporarily due to business conditions.
• Be made redundant: To lose one's job because the position is no longer needed.
• Be out of work: Unemployed.
• Be off work: When one's contract ends.
• Be fired: To be dismissed, often for poor performance.
• Be sacked: To be dismissed, often abruptly.
• Get promoted: To receive a better job position.
• Get a rise: To receive a salary increase.
• Hire sb / Employ sb: To give someone a job.
• Apply for: To formally request something.
• Clock off: To finish work for the day.

Job Characteristics

• Qualifications: Official credentials or achievements.
• Skills: Abilities developed through training or experience.
• Perks / Benefits: Advantages offered in addition to salary.
• Perks: Benefits.
• Quit: To leave a job.
• Rewarding: Providing satisfaction.
• Skills: Abilities.
• Tedious: Boring and slow.
• Unpaid: Not compensated financially.
• Monotonous: Dull due to lack of variety.
• Repetitive: Done over and over.
• Motivating: Inspiring enthusiasm.
• Demanding: Requiring much effort.

Abstract Nouns for Feelings and Concepts

Common Abstract Concepts:

• Achievement: A success or accomplishment.
• Adulthood: The state of being a grown-up.
• Amazement: Great surprise.
• Awareness: Knowledge or perception of a situation.
• Celebration: The action of marking a special occasion.
• Curiosity: A strong desire to know or learn something.
• Disappointment: Sadness caused by unfulfilled hopes.
• Excitement: A feeling of great enthusiasm.
• Freedom: The power or right to act, speak, or think as one wants.
• Friendship: The state of being friends.
• Frustration: The feeling of being upset or annoyed.
• Happiness: The state of being happy.
• Illness: Sickness or poor health.
• Imagination: The faculty of forming new ideas.
• Improvement: The action of making something better.
• Kindness: The quality of being friendly, generous, and considerate.
• Membership: The state of belonging to a group.
• Neighbourhood: A district or area.
• Partnership: A relationship between people working together.
• Possibility: A thing that may happen or be the case.
• Relationship: The way in which two or more people or things are connected.
• Sadness: The state of being unhappy.
• Wisdom: Experience, knowledge, and good judgment.
• Temptation: The desire to do something, especially something wrong.