Unveiling the Power of Transmedia Storytelling: A Comprehensive Guide

Pros:

• Deeper audience experience
• Motivates fan base
• Promotes collaboration and community involvement
• Innovative advertising opportunities

Cons:

• Time-consuming and difficult to produce
• High demand on viewers
• Rerun and licensing challenges

Shared Knowledge:

• Known by the entire group
• Collective knowledge that is not held individually
• Collaborative process brings it all together

Shared Goal:

• A shared problem that community members are passionate about

Online Community:

• An online platform that enables group interaction
• Interpersonal relationships, community ethics, and trust

Individual Contribution:

• Members contribute from their individual skills
• Generate new knowledge together

ARG (Alternate Reality Game):

• Portal to an alternate world
• Designed for a few who share it

Puppet Master:

• Designs and controls the game
• Gives hints and misleads

Curtain:

• Analogy from The Wizard of Oz
• Separation between the puppet master and players

Ting:

• Key rule: You know it's a game but can't say it

Collective Intelligence:

• Participants find platforms to share progress

Live Events:

• Create more drama
• Different from video games

Social Epidemics:

• Contagious and exponential growth
• Once we have more, we have much more

Paul Revere's Three Key Actions:

• Understood the danger
• Rode and knew which doors to knock on
• Explained that the British were coming

Broken Window Theory:

• A broken window in the street creates an opportunity for small crimes
• A lot of small crimes can lead to severe crimes

Bernhard Goetz:

• Shot four black men on the subway

Permission Marketing:

• Companies create loyal, long-lasting relationships with customers
• Start slowly to get to know each other
• Interruption marketing interrupts what we are doing to sell things
• Permission marketing identifies customers and provides specialized content
• Anticipated: People look forward to hearing from you
• Personal: Directly related to the person
• Relevant: Something the prospect is interested in

Conversational Marketing:

• Not only sending messages but engaging in conversations
• Three characteristics:
  • Personal
  • Relevant
  • Engaging

User-Generated Content:

• Participation inequality: Simplification of how people interact online

Content Distribution:

• 90% lurkers: Not posting, just observing
• 9% intermittent contributors: Comment but don't post
• 1% heavy contributors: Actively participate

Information Society:

• Access to different information in different mediums

Creative Society:

• We keep evolving, future processes will be more user-friendly

Knowledge:

• Not only information but knowledge

Creative Thinking Spiral:

• Imagine what you want to do
• Create a project based on it
• Share and reflect on experiences
• Leads to new ideas and projects