Understanding Service Types, Classification, and Sales Differences
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Services are activities offered for sale.
Types of Services
Service highlights include:
- Banks and similar institutions
- All types of insurance
- Clinics, hospitals, and gyms
- Spiritual care services
- Rental services for private or industrial properties, apartments, and offices
- Transportation, storage, and communication services
- Classic business services: maintenance, cleaning, and information
- Freelance professional activities, such as architects
- Information management services: TV and film
- Hotel and restaurant services
- Marketing services, advertising agencies, and market research
Classification of Services
Nature of Service
- Depending on who or what receives the service:
- Person or consumer: consumer services
- Animal: veterinary services
- Object: automobile repair
- Company: industrial services
Service Delivery
- Formal or informal (e.g., rent, bus ride)
- Continuous or occasional (e.g., current account, surgery)
Singularity of Benefit
- High or low singularity (e.g., medical consultations)
- Little or much customization (e.g., water service)
Nature of Supply and Demand
- Immediate adaptation
Service Delivery Form
- In one or more locations (e.g., live concert)
- Displacement of the user or service provider
Differences Between Selling Services and Products
Key differences between selling products and services include:
The Confidence Factor
It's impossible to know the exact service received until after it's provided. While a product can be compared to a specification or sample, a service can only be described.
The Product Factor
A product can be an element of service (e.g., delivery or after-sales support). In any service, there is a product factor. For example, a business research firm's report is a service that delivers a product to the customer.
The Vendor's Role
The vendor is part of the service. The seller of goods, by definition, is never part of them.
Service Storage
Services cannot be stored.
Intangibility
Services are intangible. You cannot convey ownership, protect them by patents, or distinguish them by novelty as they can be easily copied. This leads to difficulty in communication.
Discretionary Service: Fran Court Service, Fran continued Goths.