Understanding Murketing: A Deceptive Marketing Strategy
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Murketing
Murketing is an advertising strategy that avoids direct sales of a product and focuses instead on vagaries such as marketing buzz, brand identity, and publicity.[1][2]
Contents
- 1 Examples
- 2 Usage and etymology
- 3 References
- 4 External links
Examples
Well-known examples of murketing include the launch of Red Bull, which spent millions of dollars promoting stealth events and competitions that had little to do with their actual product.[3]Pabst Blue Ribbon similarly attempted to cultivate an apathetic image by deliberately not trying to sell or brand their product, knowing that doing so would have alienated their brand-weary potential customers.[3] The use of viral videos, often unattributed or only indirectly attributed to a brand or company, is also considered a