Understanding the Consumer Goods Industry: Key Terms and Concepts

Classified in Economy

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Consumer

person who buys things or uses

Retailer

company or persona who sells directly to the public, especially through shops

Wholesaler

person or company that sells goods in large quantities to shop keepers

Manufacturer

person or organization that makes goods

Distribution

person or company that supplies goods to shops or another business

Transaction

business done between people, often involving a buyer and seller

Goods

things that are produced to be sold

Services

doing something for customers but not producing goods

Value

how much something is worth in money

Supply

quantity of goods available

Turnover

the value of the goods or services sold during a certain period of time

Margin

difference between costs and selling price

Discount

reduction in the usual price of something

Deposit

small quantity of money that customers pay at the beginning

Bargain

something you buy cheaply or for less than the usual price

Invoice

document sent by a seller to a customer that lists the goods sold and how much they cost

Order

request by a customer for goods or services

Warehouse

a large building used to store goods

To Dispatch

to send goods to a place

To Purchase

a former word meaning to buy

To Refund

to give someone their money back

New Market

a home market

Export

markets are growing

Market Share

to 18%

Mass

Qatar is a profitable

Luxury

unattractive, companies cars are luxury

Money Out

debit

Pay Money Into

credit

Look In

browse

Enter Data or Info

key

Show

displays

Check

verified

Carryout

fulfilled

Accept

approved

Reject

denied

Trolley

cart

Website

Business Deal

transaction

C2C

sold by private

Promotion

general activities to promote, comment or talk

Publicity

general promotion through the media giving info to general public

Advert

short film, image or written notice

Slogan

word or phrase

Image

picture

Flyer

small piece of paper

Adv Medium

advertising vehicle

Target Group

objective public group

Creatives

people who propose and develop

Art Director

person who checks and revises ideas

Graphic Designers

people who create the final

Prd Manager

controls the production

Budget

money planned for something

Commercials

radio adverts

From

wholesalers

With

manufacturers

To

customers

Goods

to customers

For

the products

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