Types of Advertising and Persuasion Marketing Techniques
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Types of Advertising
Brand Advertising, Brand con't, Persuasive,
What is Persuasion Marketing?
Persuasion marketing applies what we know about human psychology to develop techniques to market products or services.
Forms of Persuasion in Advertising:
- Negative Appeal
- Humor Appeal
- Sex Appeal
- Fear Appeal
- Comparative
Advertising forms:
- Testimonial
- Endorsement
- Problem Solving
- Scientific Ad
- Demonstration Ad
- Life-Style Ad
- Bandwagon
Used Advertising Techniques in Visual Marketing:
- Color psychology
- Composition
- Rule of thirds
- Focal point
- Visual path
- Typography
- Repetition
- Body language
- Direct gaze
- Three cuarte gaze