Example of on the training documentation in business management major in human resource

CSR Can be defined as a way of managing companies Based on the management of the impacts (taking responsibility of them) that Their activity generates on their clients, employees, shareholders, local Communities, environment and on the society in general. It´s a “balanced approach for organizations to address economic, social and Environmental issues in a way that aims to benefit people, communities and Society”(International Organization Of Standarization). Following the European Comission, CSR is ‘a concept Whereby companies integrate social and environmental concerns in their business Operations and in their interaction with their stakeholders on a voluntary Basis’.

Today´s Companies play a larger role than the purely economic. CSR implies the Acceptance of a network of relations with social agents, society at large and The environment, meaning that they are affected by the company’s decision and Therefore must be taken into account in the decision-making processes. It´s important for the sustainability, Competitiveness, and innovation.

It was created mainly due to the failures of the Process of globalization, where CSR have reduce the negative impact of the Companies in general and the multinationals in particular, about social and Labour rights, environment and human rights.

Principles of RSC are: Accomplish the law, Global and transversal, Ethics and coherent, Impact management and Satisfaction of expectations and needs.

The main elements the CRS have are: Companies engagement (add value to Society), Voluntary decision, Benefits of stakeholders, Ethical behaviour (business conduct guided by ethical values) and Adaptability (to reality of Society and environment context).

Benefits of the CSR: Increase worker´s productivity, Increase customer Satisfaction, Improve company´s image and reputation, Decrease the costs, Diversity, due to the accomplishment of the law. It also brings benefits for risk Management, cost savings, access to capital, customer relationships, and human Resource management.

b) How should CSR affect any company’s management strategy and the relations with its Stakeholders?

All Above mentioned agents are known as stakeholders. Examples of stakeholders are: Employees, shareholders, government, communities, customers, suppliers, the Environment… Cfr. Edward R. Freeman defined stakeholders as ‘social groups, Individuals or entities affected in any way by a given company’s existence and Acting, with a legitimate (direct or indirect) interest in its progress; and at The same time they can affect the performance and survival possibilities of the Company.’

In That way, what all these agents have in common is that they have demands Towards the company, some of which are common to all (transparency, Participation) and some that are specific. This way, a socially responsible Company will take all necessary measures to deal with its social impact, thus Taking into account the interests of the various stakeholders.

In Other words, we can determine that a company has an economic responsibility: it Must earn a return for its stockholders within the confines of the law. However, corporate social responsibility means that organizations have also Ethical and societal responsibilities that go beyond their economic Responsibilities. CSR requires organizations to expand their understandings of Their responsibilities to include other stakeholders such as employees, Customers, suppliers, local communities, state governments, international Organizations, the environment etc. Ethics could be seen as a crucial component Of individual and group behaviors at the heart of organizations’ Responsibilities.