Trade Constitution Society Proceedings & Marketing Techniques

Trade Constitution Society Proceedings

Steps to Establish a Company

1. Verify trade name availability.
2. Open a company bank account.
3. Draft the company's constitution.
4. Notarize the company's constitution.
5. Obtain interim CIF (Tax Identification Code).
6. Pay taxes and legal fees.
7. Register the company in the Commercial Register.

Marketing Techniques

Understanding the Business Environment

Analyze the enterprise environment to identify opportunities for development. Combine four key elements to achieve objectives: product pricing, distribution, and promotion.

Product Characteristics

• Packaging: Facilitates transport, storage, and preservation.
• Expanded Product: Includes additional services like home delivery and technical support.

Pricing Methods

1. Cost-Based: Add desired profit margin to the product cost.
2. Buyer-Based: Analyze buyer willingness to pay and adjust pricing accordingly.
3. Competition-Based: Study competitor pricing to set a similar, higher, or lower price.

Market Size and Share

Market size is the quantity sold during a specific time in a specific area. Market share is a company's portion of the total market for a product.

Market Structure Agents

1. Manufacturers: Provide goods and services.
2. Intermediaries: Connect company products to consumers.
3. Prescribers: Influence purchases (e.g., medical prescriptions).
4. Buyers: Purchase goods and services.

Competition and Strategy

Competition involves companies offering similar goods or services in the same market.

1. Differentiation Strategy: Offer unique products compared to competitors.
2. Competitive Advantage Strategy: Offer similar products with superior features or benefits.