Technology Transforming Business: Remote Work & E‑commerce

Business and New Technologies: Remote Work & E-commerce

Business and the New Technologies (Working from Home / E-commerce during Crises / Business Ethics)

Information technologies are growing every day, and millions of people around the world use the Internet. There has been a significant increase in purchases of mobile devices and computers. This leads to business growth and important changes in the jobs people will have in the near future. Firms and individuals must adapt to these changes and be prepared, because through the web nothing is impossible.

As a result of these technological changes, firms should be able to adapt easily if they want to survive. According to INE, 70% of Spanish households have Internet access and 31.5% of them shop online. Use of social networks has increased globally by 3,000%. All these data lead us to the idea that people should prepare themselves continuously, because the kinds of jobs they will develop in the future will be different and obviously related to the Internet.

For this reason, there are many firms that sell their products online. But selling products online is not the only solution. For all firms, it's very important to have a good website, to be present on social networks, and to advertise on pages related to the product or service. Another kind of business that is growing through the Internet is insurance comparison sites such as Rastretor, which offer users the possibility to compare and buy services. Global marketplaces like Amazon and eBay allow users to purchase all kinds of products from around the world and to bid on some items to obtain them at attractive prices.

Adapting to Technological Change

Undoubtedly, the Internet is the future for all of us because it is growing continuously. That means that, in the future, firms and types of business will change because of the web. Most people will work from home and most firms may not maintain a physical office. Everything will be done online, and firms should be on the Internet if they want to survive, because the relationship between business and the Internet is crucial to survival and success.

Key actions for firms

• Develop a strong website that showcases products and services clearly.
• Maintain a presence on social networks to connect with customers and build brand awareness.
• Advertise on relevant pages to reach target audiences and drive sales.
• Leverage marketplaces and comparison sites to expand reach and offer competitive pricing.

Preparing continuously, adapting to new roles, and embracing digital channels will determine which firms and professionals thrive in the evolving online economy.