Stress Management and Marketing Essentials

Stressful Situations

• Going to the dentist
• Queuing in the supermarket
• Being stuck in a traffic jam
• Going to the hairdresser
• Finding a place to park
• Organizing a party
• Having an interview
• Making a speech
• Being afraid of flying
• Making a presentation to senior executives
• Leading a formal meeting
• Telephoning in English
• Writing a text with a tight deadline
• Negotiating a very valuable contract
• Asking your boss for a pay raise
• Dealing with a customer who has a major complaint
• Getting lost
• During the sales period
• During exam periods
• On the first date

High Levels of Stress

• Smoking a lot
• Losing your hair
• Your heart beats quickly
• Biting your nails
• Sweating profusely
• Shaking/trembling
• Eating a lot of sweets
• Not eating at all

Relaxation Techniques

• Walking
• Playing sports
• Reading
• Having a bath
• Getting a massage
• Listening to music

Keys for Successful Marketing

• Good creative campaign
• Good marketing communications
  • Researching the right target audience
  • Creating clear marketing messages
  • Working well with the sales team
• Customer orientation
  • Understanding what customers want
  • Delivering it when they want it
  • Offering it at the right price
  • Doing so in a way that's profitable

Marketing Vocabulary

• The marketing campaign failed / didn't work
• Purchase
• Go up / increase
• Keep up
• Roll out / develop
• Wide range of products

Questionnaire Example

1. Which group do you belong to?
2. How old are you?
3. From these detergent brands, which one do you prefer?
4. How often do you buy detergent?
5. How much do you usually spend on detergent?
6. What kind of supermarkets do you buy detergent in?
7. Do you usually buy the same type of detergent?
8. When selecting detergent, do you take into account the price or its efficiency?
9. How much detergent do you use during the month?

Exercise

Deadline / work-life balance / workload / lifestyle / flextime

Marketing Terms

• Market research - Investigación de mercado
• Product launch - Lanzamiento de producto
• Market segment - Segmento de mercado
• Product life cycle - Ciclo de vida del producto
• Market share - Cuota de mercado
• Product range - Gama de productos
• Consumer behavior - Comportamiento del consumidor
• Sales report - Informe de ventas
• Consumer profile - Perfil del consumidor
• Advertising campaign - Campaña publicitaria
• Consumer goods - Bienes de consumo
• Advertising budget - Presupuesto publicitario

Business Letter/Email Phrases

• In reply to...
• Following our phone conversation today...
• I'm writing to inquire about...
• This letter is to thank you...
• Would you please...?
• Could you please tell me...?
• I have attached two files.
• I enclose a copy of...
• I'm afraid I will not be able to...
• I apologize for the delay...
• Please contact me again if you need any more information.
• Let me know if you need anything else.
• I look forward to welcoming you.
• Hoping to see you soon.