Strategic Information Systems and Digital Business

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Foundations of Information Systems

  • What exactly is an information system? How does it work? What are its management, organization, and technology components?
  • What academic disciplines are used to study information systems? How does each contribute to an understanding of information systems? What is a sociotechnical systems perspective?
  • What are complementary assets? Why are complementary assets essential for ensuring that information systems provide genuine value for an organization?
  • How are information systems transforming business, and what is their relationship to globalization?

Strategic Advantage and Competitive Models

  • Which features of organizations do managers need to know about to build and use information systems successfully? What is the impact of information systems on organizations?
  • How does Porter's competitive forces model help companies strategize using information systems?
  • How do the value chain and value web models help businesses identify opportunities for strategic information systems applications?
  • How do information systems help businesses use synergies, core competencies, and network-based strategies to achieve competitive advantage?
  • What are the challenges posed by strategic information systems and how should they be addressed?

E-Commerce and Digital Markets

  • What are the unique features of e-commerce, digital markets, and digital goods?
  • What are the principal e-commerce business and revenue models?
  • How has e-commerce transformed marketing?
  • How has e-commerce affected business-to-business transactions?
  • What is the role of m-commerce in business, and what are the most important m-commerce applications?
  • What issues must be addressed when building an e-commerce presence?

Decision Making and Business Intelligence

  • What are the different types of decisions and how does the decision-making process work?
  • How do information systems support the activities of managers and management decision-making?
  • How do business intelligence and business analytics support decision-making?
  • How do different decision-making constituencies in an organization use business intelligence?
  • What is the role of information systems in helping people working in a group make decisions more efficiently?

Organizational Processes and Collaboration

  • What are business processes? How are they related to information systems?
  • How do systems serve the different management groups in a business?
  • How do systems that link the enterprise improve organizational performance?
  • Why are systems for collaboration and social business so important and what technologies do they use?
  • What is the role of the information systems function in a business?
  • What is the role of knowledge management and knowledge management programs in business?

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