Strategic Control Frameworks and Business Analysis

Strategic Control

The macro and microenvironment premise and importance for a firm.

Control Mechanisms

• Implementation Control: Inside and outside monitoring.
• Strategic Surveillance: Addressing unexpected events.

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Performance Indicators Concept

Concept: Indicators

Perspective: Financial Perspective / To be able to develop new products constantly:

• Concept: Objective
• Perspective: Internal Processes Perspective / Create an innovation and development committee:
• Concept: Initiatives
• Perspective: Internal Processes Perspective / Have at least 2 professionals with master’s degrees in product development:
• Concept: Goals
• Perspective: Growth and Learning Perspective.

CHARLOTTE: City Strategy Analysis

The City of Charlotte aims for strategic success across key areas.

Perspectives of Charlotte's Strategy

• Financial Perspective: The city is growing tax bases, expanding non-city funding, and maximizing benefit/cost ratios.
• Customer Perspective: Improve service quality, reduce crime, and strengthen neighborhoods.
• Internal Processes Perspective: The city is improving productivity, promoting business mix, and promoting community problem-solving.
• Growth and Learning Perspective: Charlotte has achieved a positive employee climate, closed skill gaps, and enhanced knowledge management capabilities.

HARLEY-DAVIDSON’S Competitive Advantage

Does Harley-Davidson have a competitive advantage? Justify your answer.

Harley-Davidson has invested in internal tools such as creativity and innovation. They make your product feel needed, offering quality and flexibility through it. In addition, they have exclusive suppliers that they train to make the perfect product, thus creating a close relationship with them. Moreover, they have motivated workers with high salaries and engage in social charity. All these factors make this company different from its competitors, encouraging customers to buy its products.

What type of business strategy is Harley-Davidson following? Justify your answer.

The firm is following a differentiation strategy centered on focus because Harley’s statement of purpose is to “fulfil dreams of personal freedom” and they offer customizing designs to customer's requirements.

• Intangible: Becoming an iconic brand that encompasses a lifestyle image.
• Tangible: Harley manufactures its motorcycles in Brazil, India, and the US.
• Human Resources: Harley's 6,000 highly paid employees are very motivated in all activities of its value chain.

MACDONALDS Strategy

McDonalds follows a related diversification strategy because this firm only sells fast food and does not sell other distinctly different products. The vertical integration is full because they contract delivery and grow their own beef. McDonald follows a Transnational strategy because they adapt to customers around the world.