Stakeholders in Business: Understanding Their Interests and Expectations

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Stakeholders in Business

Owners and Stockholders

  • Have a monetary or nonmonetary interest in an organization or entity.
  • Look for high profit, dividend, and long-term growth, as well as a positive corporate image.
  • Example: Mr. XYZ is an owner of company ABC and expects a financial return.

Suppliers

  • Companies build a number of small, loyal relationships with suppliers and associates.
  • This enables each business to develop shared goals, visions, and strategies.
  • Trade buyers and sellers can effectively collaborate to deliver the best value to end customers, which is beneficial to each side.
  • Example: Carrefour Market is a distributor and supplier for Nestle products. Lulu aims for satisfactory transactions and revenue from purchases.

Employees

  • Expect fair working conditions, a non-discriminatory work environment, and to get paid and have some satisfaction.
  • Additionally, employee involvement has become increasingly prominent, and many employees want a voice in important business decisions.
  • When a company is doing well, employees' jobs are secure. When the business faces adverse conditions, there is a risk that the company would retrench some of its employees. Therefore, employees try to be cautious and work diligently to maintain their jobs.
  • When the company is doing well, there also is a potential for rewarding employees, such as bonuses and promotions.
  • Example: Apple’s employees work hard to achieve the company’s goals and they aim for good payment and satisfaction.

Customers

  • Are one of the most direct external stakeholders that a company must consider, simply because customers bring revenue to the organization.
  • Attracting, retaining, and generating loyalty from core consumer markets is critical to long-term financial success.
  • Customers expect high-quality goods and services.
  • Example: Toyota Customers like buying Toyota for its high-quality goods, value, and the service they get.

Creditors

  • These individuals have loaned their money to the company -- either as cash or by supplying raw materials for production.
  • The company pays creditors interest on their loans, regardless of whether the company makes profits.
  • Creditors often hold the company's assets for security.
  • Example: If Company XYZ issues bonds; the bondholders become creditors senior to Company XYZ's shareholders.

Management

  • Have the power to set the organization's goals and lead and influence the employees to achieve these goals.
  • In order to achieve these goals, they expect the organization to be efficient and effective.
  • Efficient by having the amount of resources to achieve the goals, effective to the degree of achieving these goals.
  • Example: If management has efficiency and effectiveness, they can ensure the long or short goals for the organization.

Government

  • Needs to know the exact financial condition of the business to calculate the amount of taxes owed.
  • They want to receive tax revenues from profitable firms, direct the operations of the business for the benefit of the nation, and assist business with national and local policies.
  • Example: Abu Dhabi Government is a stakeholder in Mubadala. It aims for fair competition and obedience of laws and regulations.

Union

  • Is when employees of the same sector join together to ensure the welfare of all employees.
  • They make sure employees are being paid fairly, have good working conditions, and are treated fairly.
  • They expect the organization to pay the worker and give them benefits.
  • Negotiate with the organization through elected representatives.
  • Example: The union can initiate a strike to get what they want.

Community

  • A group of people interacting in the environment.
  • They are interested in road building, public health, safety, jobs, etc.
  • Their objective is to benefit from the employment business creates.
  • Example: Community in UAE will expect contribution to community affairs and good corporate citizenship.

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