The Rise of E-commerce in Spain

E-commerce Gaining Traction

For a country such as Spain, where e-commerce is not as widespread as it is in the United Kingdom or France, it comes as proof that this alternative is beginning to take hold. In London or Paris, for example, an increase of 30% in online shopping is expected with respect to last year.

Online Toy Sales Surge

In the case of toys, the online channel is safe and curiosity-proof. Toy sales through this channel increased by 60% last year and it is expected that this year they will continue to rise. Deloitte's Christmas thermometer confirms this tendency: 25% of the sales budget during these dates will be spent through online channels, which is 10% more than last year.

Advantages of Online Shopping

There is a series of factors which, sources of the sector explain, are consolidating this option as opposed to shifting to physical stores. One is ease and security when processing the order: you skip queues and can pick up your order at the most convenient time and place.

Competitive Prices and Convenient Delivery

E-commerce giants, in addition, offer very competitive prices. Amazon got a head start on Christmas with its pick-up points in gas stations or supermarkets. Other competing chains such as Toys'R'Us, Carrefour, and El Corte Inglés also offer a home-delivery service. According to Showroomprivé's report, during these weeks we will spend between 100 to 300 euros on gifts. Deloitte raises this figure to 633 euros, although its bill includes food and traveling expenses.