Public Relations, Events, and Sponsorship Benefits

Public Relations Fields

• Internal Relations: This is the specialized part of public relations that builds and maintains mutually beneficial relationships between managers and the employees on whom an organization's success depends.
• Lobbying: This is a specialized part of public relations that builds and maintains relations with the government, primarily to influence legislation and regulation.
• Issues Management: This is the proactive process of anticipating, identifying, evaluating, and responding to public policy issues that affect an organization's relationship with its publics.
• Media Relations: This involves dealing and communicating with the news media when seeking publicity or responding to reporters' questions.
• Community Relations: A public relations function consisting of an organization's planned, active, and continuing participation with and within a community to maintain and enhance its environment to the benefit of both the organization and the community. This can involve partnerships, volunteer activities, philanthropic contributions, and public participation.
• Financial Relations: This is a specialized part of corporate public relations that builds and maintains mutually beneficial relationships with shareholders and others in the financial community to maximize market value.

Events

• Board Meeting: Composed of corporate board members, this might be held regularly.
• Annual Meeting: A shareholders' meeting for a corporation.
• Corporate Retreat: This might be held for any number of reasons, including corporate policy reinforcement, changes, or performance assessment.
• Awards Ceremony: To reward new research and development or outstanding product sales.
• Product Launch: Introduces and promotes a new product to the professional community or the consumer.
• Seminar: A meeting designed to provide information with discussion about that information.
• Convention: A large gathering of association members who convene for a specific purpose.
• Incentive Trip: A reward for high-performance employees, distributors, or customers. As a business motivational tool.
• Team-Building Events:
  • The goal is to develop strong teams for the benefit of the organization's goals.
  • Constructed activities to demonstrate the importance of teams.
  • Activities can range from going white-water rafting to leading blindfolded team members through obstacle courses.
  • All involve working as a team against another team for a specific outcome.
• Fundraisers: Designed for donors to any number of philanthropic activities, these are traditionally black-tie galas in upscale facilities such as museums, concert halls, etc.
• Special Events: Include theme dinner parties, for example.

Sponsor Benefits

• For the Sponsor:
  • Sponsorship can help to enhance the organization's image by linking values.
  • To sell more products or services.
  • To reach particular targets.
  • To increase awareness.
  • To promote a positive awareness.
  • To increase media exposure.
• For the Event Organizer:
  • It can provide essential capital or resources.
  • It can help to gain credibility.
  • To increase event participation and awareness.
  • To be able to hold a larger-scale event.
  • To raise more funds.