Using Proximity, White Space, Alignment, Contrast, and Repetition in Design

Proximity

Proximity is all about using visual spaces to show relationships in your content. We can group the items in blocks of text or elements in the graphic to take visual emphasis.

White Space

White space, also known as negative space, refers to the spaces between your content, between lines, and even the margins. White space defines and separates different sections.

Alignment

We can separate text boxes, images, etc. by imagining their content as a range inside of a grid. Centering the images to the text and using equal size margins can create a visually pleasing alignment.

Contrast

Contrast means that one item is different from another. We can create contrast using color, size, shape, or contrasting styles of text. Hierarchy, a visual technique that uses different levels of emphasis, can help the viewer navigate your work.

Repetition

Repetition is a reminder that every project should have a consistent look and feel. It involves repeating elements, type styles, and a specific color palette.