Product Strategy & Global Market Entry

Strategic Business Meeting: Product Launch & Market Expansion

Meeting Transcript: New Product Line Discussion

Opening Remarks and Casual Conversation

Ms. Smith: Oh, sorry, I'm late.

Mr. Laurents: Don't worry, Ms. Kampala just arrived, and now we are chit-chatting about yesterday's scandal. Did you hear that Ana Rosa is pregnant?

Ms. Smith: Really? No, I didn't hear that. This morning I just watched the weather for today, and they were right: today is a beautiful day.

Ms. Kampala: Oh yes! Today I can wear my summer dress!

Product Proposal Acceptance

Ms. Smith: That's fine. Okay, guys, let's start. Do you accept the proposal?

Mr. Laurents: Yes, of course! It's a good idea that can make us earn a lot of money.

Ms. Kampala: But first, we will lose money.

Product Design and Pricing Strategy

Ms. Smith: Money is not the problem. Do you want to propose a different line of products? I think that the designs for children should have a lot of colors, like grey, yellow, pink... because our new car represents the future!

Mr. Laurents: Oh! It's a really good idea. I think that we have a complete line of products.

Ms. Kampala: Yes, I think the same.

Ms. Smith: Do you have an idea for the price of the products?

Ms. Kampala: The prices should be medium because they are new products, and we want people to come to our stores.

Distribution Strategy Discussion

Mr. Laurents: It's a good idea. What do you think, Ms. Smith?

Ms. Smith: I agree. Okay, next point. I think that we should think very carefully about the distribution.

Mr. Laurents: I think the good places are the capital cities of the big countries. I mean, countries with a good standard of living, like France, England, Denmark...

Ms. Smith: You're right.

Meeting Adjournment

Ms. Kampala: Yes, it's a good idea. Now I think that we should take a break.

Ms. Smith: Okay, see you later, guys.

Mr. Laurents: See you, Ms. Smith and Ms. Kampala.

Email: Cultural Insights for International Business

Key Cultural Etiquette for Chinese Business Interactions

I'm very happy for you. This is very interesting. You should know that Chinese people are very special. I mean that they have their own culture, and it's not like our culture.

You shouldn't be nervous, and don't smile all the time, because they are very serious. Another piece of advice is that you should say 'okay' and 'no problem' to things that a colleague has explained to you and you didn't understand.

The third piece of advice is that you should pay attention to the things that they do to learn about their culture and do the same things.

Love,

Malia