Product Development, Pricing, and Distribution Quizzes

Quiz 8: Product Development & Distribution

1. The ______ step is the process of conducting market research on a potential product when engaging in the Product Development/Design process. EVALUATE

2. The CYL Yoga Studio is opening soon and needs to set up their product categories. All of the following will be labeled in the goods category EXCEPT: YOGA RETREATS

3. The Distribution Model represents all of the following EXCEPT: the flow of internationalization

4. ______ Model considers the logistics of having the right product in terms of the flow of information, innovation, compensation, and transaction costs. Miyazaki’s Distribution Approach

5. The ______ step is the process of determining the feasibility for a potential product when engaging in the Product Development/Design process. REVIEW

6. The Wellness Industry is one of the fastest growing markets which creates the need for constant product development

7. The ______ step is the process of building the prototype of the product when engaging in the Product Development/Design process. CREATE

8. The ______ step is the process of brainstorming for potential products when engaging in the Product Development/Design process. IDEAS

9. According to our notes, with every product proposal there are _____ issues on what type of product is developed and promoted. ETHICAL

10. A product is generally defined as a good, idea, experience, or service that _____; most closely serves the needs/desires of a particular market

Quiz 9: Pricing & Industry Regulations

1. Some aspects of pricing include offering monetary incentives for a lifestyle or behavior change, including all of the following EXCEPT: endorsements

2. Some aspects of pricing include offering non-monetary incentives for a lifestyle or behavior change, including all of the following EXCEPT: rebates

3. Price is defined in health and fitness to include the following items EXCEPT: Only non-monetary exchanges

4. What three things need to be considered when choosing between two products? Value, brand, benefit

5. The price of a product is a key element in marketing that product. Which of the following describes pricing considerations: ALL OF THE ABOVE

6. When considering what we are really selling in health and fitness marketing, we must understand: ALL OF THE ABOVE

7. According to the Time article on the supplements industry, all of the following are accurate EXCEPT: HAVE VERY STRICT REGULATIONS FOR

8. According to the Dietary Supplement Health and Education Act of 1994 (DSHEA), supplements include all of the following EXCEPT: AN ORGANIC CHEMICAL

9. People find positive value when their _______. BENEFITS OUTWEIGH COSTS