The Power of Nonverbal Communication: Understanding Body Language

T1/2: Public Relations (PR)

What is PR?

PR encompasses the relationships an organization cultivates to establish, promote, and maintain mutual understanding with its public. These relationships foster globalization and international exchanges, aiming to align the organization's objectives with the public interest.

Why is PR Important?

1. Vital for Outreach: PR is crucial for connecting with your target audience.
2. Reputation Management: PR helps build and maintain a positive reputation for your company.
3. Community Building: PR creates allies and advocates within the community.
4. Attracting Talent: PR can improve the quality of student and applicant pools.
5. Demonstrating Impact: PR showcases your organization's impact and results to funding agencies.
6. Enhancing Reputation: PR elevates the reputation of both the company and individuals.
7. Securing Support: PR can lead to community, industrial, or financial support.
8. Stakeholder Management: PR manages and controls opinions and stakeholders through media.
9. Persuasion and Influence: PR can persuade and change societal opinions.
10. Increased Visibility: Effective PR leads to higher potential and media exposure.

Tips for Managing PR in Other Countries

1. Focus Your Resources: Concentrate on the most impactful strategies.
2. Avoid Culture Clash: Be mindful of cultural differences and sensitivities.
3. Know the Market: Thoroughly research and understand the target market.
4. Build Connections: Establish strong relationships with key stakeholders.
5. Crisis Preparedness: Have a plan in place for managing potential crises.
6. Transparency: Maintain open and honest communication.
7. Relevance: Tailor your message to resonate with the local audience.
8. Timing is Key: Choose the right time to launch your PR efforts.
9. Manage Your Public Image: Carefully cultivate your organization's public persona.
10. Recognize Limitations: Acknowledge that some problems may extend beyond PR solutions.

T3: Kinetics in Nonverbal Communication

Mirroring

Mirroring involves using another person as a reference point, adapting aspects of their behavior without directly imitating them. This includes adopting similar gestures, tone of voice, and posture to establish rapport and adjust your communication style.

Negative Body Language in Interviews

Negative body language can convey unhappiness or disinterest. Avoid the following gestures during interviews:

• Shoulders back
• Persistent visual contact (staring)
• Arms crossed
• Perspiration
• Hands clenched into fists
• Swinging in the chair
• Shaking or teeth chattering

Mood and Body Language

A positive mood is reflected in relaxed muscles, a loose posture, and eyes that convey satisfaction. Conversely, negative emotions can manifest as tense muscles and closed-off body language.

Unconscious Body Language

: It can provide a lot of information about how a person feels or what they are thinking, without saying a word. The problem is that it can reveal things that we do not want revealed.It can be linked to culture. Ex: Westerners will move their eyes to the left when they want to remember something. If we use the right (rational) hand in a speech, it means that you have planned it. Left hand: spontaneity, more emotional. Bite the nails and touch your hair: be nervous. FUNCTIONS OF BL WITHIN COMM: Regulating: BL: Function of pacing and regulating comm (kinetics: gestures, voice, golpe: to indicate when someone has finished talking)- Substituting: BL is used to substitute verbal comm. (look the clook to demostrate that you are tired and don't want to speak more)- Conflicting: your BL says the opposite than your verbal comm. Coherency. (eye contact: interest /hand in the pocket: not interest)- Accenting: Make clear an idea, acentua verbal comm. Complementing: Use body language to support and add credibility to your words. If it's considered fake create conflict - Repeating: BL to repeat what you're saying verbally (Mirrowing) (decir que abra la puerta y apuntar a la puerta). MYTHS: The eye of liar, eye contact is good, hand behind the back, Touching shows dominance, Smile means happy, Fast- Talkers be trusted.