The Obsession with Whiter Skin: Beauty Standards in India
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The Obsession with Whiter Skin: Beauty Standards in India
All of them are looking for the same ideal of beauty: to obtain an increasingly whiter skin. For this reason, many Indian women are ready to spend a lot of money on whitening cream. The mentalities are pejorative; they think that the more the skin is white, the more beautiful they are. It is necessary to have beautiful eyes, beautiful forms, and a white skin. These clichés are transmitted on TV and social networks by dozens of advertisements bordering on racism.
Dark-skinned women and men are portrayed as unable to find a job or a partner.