Mastering Persuasive Speech: Supporting Materials, Appeals, and Delivery

The 3 Types of Supporting Materials

Supporting materials in a speech are crucial for building credibility and persuading the audience. They can be examples, testimonies, and statistics and facts.

Examples

Examples can be brief, extended, or hypothetical, providing different perspectives on the topic.

Testimonies

Testimonies, whether from experts or eyewitnesses, add credibility to the speech.

Facts and Statistics

Facts are documented information, while statistics quantify evidence to support the speaker's points.

The 3 Persuasive Appeals by Aristoteles

Aristoteles identified three persuasive appeals: Logos, Pathos, and Ethos.

Logos

Logos appeals to logical reason and encompasses the content and arguments of the speech.

Pathos

Pathos appeals to the emotions and feelings of the audience, eliciting their existing emotions.

Ethos

Ethos appeals to credibility and emotional influence on the audience, aiming to persuade them.

These appeals work together to create a compelling speech.

Voice and Body Behavior in a Speech

In addition to content, the speaker's voice and body behavior play a crucial role in delivering an effective speech.

It is important to vary the tone of voice, using strategic pauses and intonation to convey mood and enthusiasm.

Body language, including facial expressions and movement, also contributes to the speaker's credibility and enthusiasm.