Mastering Conditionals, Marketing, and Job Applications

Conditionals

Understanding and correctly using conditional sentences is crucial for clear communication in English. Here's a breakdown:

• Zero Conditional: If + present simple, present simple. (Used for general truths or facts)
• First Conditional: If + present simple, will + infinitive. (Used for real or likely future possibilities)
• Second Conditional: If + past simple, would + infinitive. (Used for hypothetical or unlikely situations)
• Third Conditional: If + past perfect, would have + past participle. (Used for unreal past situations and their hypothetical results)

Mixed Conditionals (less common, combining different types):

• If + past perfect, would + infinitive (Example: If I had studied harder, I would be a doctor now.)
• If + past simple, would have + past participle (Example: If I knew her better, I would have invited her.)

Marketing Vocabulary

Product

Product: Goods or Services

Total Product: Includes image, design, quality, and reliability.

Product Life-cycle: Stages a product goes through from introduction to decline.

Market Research: The process of gathering and analyzing information about a market, including customer needs and preferences.

Organizational Structure & Responsibilities

• In charge of: Having control and responsibility for something.
• Responsible for: Being accountable for specific tasks or areas.
• Report directly to: Communicating directly with a higher-level manager.
• Directs: Manages or supervises a team or project.
• Reports to: Informs or is accountable to a specific person.

Job Application Email Example

Here's an example of a job application email, with corrections and improvements:

"I am writing this email because I would like to apply for the online marketing specialist position. I graduated with a baccalaureate degree five years ago, and I also have a degree in Marketing and Publicity. I have knowledge of social media and digital platforms. I am fluent in Spanish, have a good level of Catalan, and am currently studying English. In addition, I have a lot of experience in this field because of my five years of experience working as a product manager for diverse companies. I also did my internship at a marketing company. In recent years, I feel that I have done a great job improving my communication skills and strive to be a friendly and open-minded person.

I look forward to your reply.

Yours faithfully,"

Career and Workplace Vocabulary

• Career: A profession or occupation.
• Apply: To formally request a job.
• Trainee: Someone learning a job.
• Pay rise: An increase in salary.
• Promote: To move someone to a higher position.
• Resign: To quit a job.
• Sacked/Fired: To be dismissed from a job.
• Retired: Having stopped working permanently, usually due to age.
• Out of work: Unemployed.
• Was given a better position in the company: Promoted.
• Future possibilities in a job: Career prospects.
• Stopped working forever: Retired.
• Workers in a company: Employees/Staff.
• I deal with: Handle or manage.
• In charge of: Responsible for.
• Pay: Money received for work.
• Salary: A fixed regular payment, typically paid monthly or annually.
• Holiday pay: Payment received for vacation time.
• Sick pay: Payment received when absent from work due to illness.
• Your income: The total money you receive.
• Income tax: Tax paid on your earnings.
• Regular working hours: Standard work schedule.
• Flexi-time: Flexible working hours.
• Shiftwork: Working in shifts, often covering 24 hours.
• Work overtime: Work additional hours beyond the regular schedule.

Telephone Vocabulary (Unit 2)

• Be over: Be finished.
• Call back: Return the call.
• Cut off: Disconnect (suddenly).
• Get through: Reach (by phone).
• Give up: Stop trying.
• Hang up: End a phone call by putting down the receiver.
• Hold on: Wait.
• Put through: Connect someone to another person on the phone.
• Look up: Find information (e.g., a phone number).
• Pick up: Answer the phone.
• Take a message: Write down a message for someone who is unavailable.

Recommendations and Past Tenses

Phrases for giving recommendations:

• Might work
• Would probably work
• You'd better...
• You should/shouldn't...
• You might want to/You might not want to...
• My (main/personal) recommendation is/would be...
• In this (kind of) situation, (I would) always recommend/advise...
• If I was/were in your place, I'd...
• If that happened to me/In that case/If I had that problem, I'd...

Correct order for recommendations:

• I recommend + verb -ing
• I recommend that you + bare infinitive