Marketing Terms: Celebrity Endorsement & PR

Marketing and Public Relations Terms

Celebrity Endorsement

Celebrity endorsement is the process where a famous person publicly uses, recommends, or is otherwise associated with a particular brand.

Demographic

A demographic is a part of a population that can be treated as a group for marketing purposes, defined by factors such as age or income.

Endorsement

An endorsement is a statement made by a famous or important person saying that they use and like a particular product.

Information Sheet

An information sheet is a piece of paper giving details about an item, usually a product.

Press Release

A press release is a written statement that gives information to be broadcast or published.

Press Kit

A press kit is a pre-packaged set of promotional materials distributed to members of the media for promotional use.

Press Office

A press office is a part of an organization that deals directly with the press and other media, especially in relation to public relations (PR). It is responsible for producing and distributing press releases, i.e., messages that the organization would like to be communicated, presented to make it easy for the media organization to turn into a story.

Save the Date

A 'save the date' is a message sent before a formal invitation is ready, which tells people not to make other arrangements for the date of a planned event.

Synergy

Synergy is the process where two things work together to produce an effect greater than the sum of the two parts taken individually.

Language Devices in Marketing

Alliteration

Alliteration is the use of the same sound or sounds, especially consonants, at the beginning of several words that are close together.

Comparison

Comparison involves comparing two things.

Emphatic Language

Emphatic language is the use of strong words to show importance.

Metaphor

A metaphor is an expression that describes someone or something by referring to something else that is considered to possess similar characteristics.

Personal Pronouns

Personal pronouns are words used to replace nouns. Words such as you, we, and us suggest the audience's identification with the product or having a certain experience through buying the product.

Rhyme

Rhyme is the repetition of the final sound of a word.

Repetition

Repetition is the use of the same word more than once.

Wordplay

Wordplay involves playing with words that have more than one meaning.