Marketing Strategies: Distribution, Promotion, and Quality Management

Distribution: Key to ensuring products reach consumers effectively. Product Processes: Saving the product: Products aren't always sold whole; modifications can reduce storage costs. Physical Distribution: Ensures clients receive products in perfect condition. Billing and Collection: Essential for the sales process. Distribution Strategy: Three alternatives exist based on the number of intermediaries: Exclusive distribution: Sales through a single intermediary. Selective distribution: Choosing a specific number of distributors. Intensive distribution: Manufacturer aims for widespread availability across many outlets. Promotion: Aims to increase sales by highlighting product benefits. Advertising: Transmitting messages via media to inform and persuade consumers to buy. Basic Principles of Advertising: Attract attention, arouse interest, create desire for the product, and achieve performance. Sales Promotion: Activities undertaken by a company to boost product sales. Sales Staff: Focuses on informing, persuading, and convincing customers to purchase. Public Relations: Activities to create, promote, and maintain a positive company image. Merchandising: Tools to assist product placement at the point of sale. Observation: Studying consumer behavior passively, allowing natural actions without feeling observed. Experimentation: Actively studying consumer reactions to specific stimuli.

Company Quality: A crucial element in production management. Quality encompasses product features. Investing in improvements secures future benefits. Quality control aims for appropriate, not necessarily the highest, quality. Implementation methods include: • Technology Inspection: Ensuring requisite quality standards. • Process Control: Designing production systems to prevent issues. • Integral Management: Incorporating quality across all areas. • Total Quality: Extending quality focus throughout the organization. The Company and Environmental Protection: A close link exists between the environment and economic activity. Environmental management is promoted through: • Legislation: Increasingly stringent regulations. • Society: Environmental damage negatively impacts company image. Environmental Industry: Business Opportunities: Companies increasingly require environmental commitments, fostering new markets and economic activities. This includes: Reducing environmental impact by installing pollution control equipment. Protecting the environment by replacing technologies and resources with less impactful alternatives.