Long-Term Vision & Competitive Analysis: Case Studies

Clear, Consistent, Long-Term Goals

Google's mission statement is to organize the world's information and make it universally accessible and useful.

Inditex

One clear aspect of Inditex's strategy is its founder's vision for the future and unwavering belief in his work. A key goal was to create the best logistics system in the market—an innovative formula that placed garments in stores in under fifteen days, regardless of location.

Profound Understanding of the Competitive Environment

Tesla

Elon Musk's innovative technology company, Tesla, is known for producing high-quality, cutting-edge vehicles with high-end and creative features. Tesla has been changing the auto industry with its full self-driving capability cars: Model S, Model X, and Model 3. Hands-free driving will soon be standard in most vehicles, with experts pointing to 2020 as the year we'll start to see autonomous and semi-autonomous cars on the road en masse. But Tesla got there first.

Inditex

Inditex employs a team to observe trends, visiting nightclubs in New York, shopping areas in Paris, and fashion hotspots in Spain to understand the target market.

Objective Appraisal of Resources

Delta Airlines

Speculation about Delta Air Lines moving its headquarters out of Atlanta Airport is seen as unlikely. Atlanta is Delta's largest hub after Minneapolis and Detroit and is considered the busiest airport globally, connecting Atlanta and Georgia to the world economy. Delta employs 33,000 people in Georgia and contributes $43.5 billion to the state's economy annually. Delta and Atlanta are mutually dependent.

Inditex

During a challenging period, only Zara thrived due to its record production time, enabling it to stock stores with darker colors.

Effective Implementation

Toyota

The Japanese kaizen methodology focuses on constant process improvement through small, gradual adjustments. Toyota has used this method for decades, leveraging its principles at various organizational levels. In the latest annual Fortune ranking, Toyota appears as one of the "World's Most Admired Companies" and the No. 1 Motor Vehicle company for the third consecutive year.

Inditex

Inditex maintains low prices by handling all processes in-house, avoiding intermediaries or commission agents. By securing low-cost raw materials and human resources, the business formula prioritizes high sales volume with a low-profit margin on each garment.